7 Key Steps in Launching a New Product or Service

7 Key Steps in Launching a New Product or Service

September 24, 2013 - Conferences are prime time for companies to launch new products or services, so if you are gearing up for a launch, here are critical steps to keep in mind. 1. Craft a compelling message Figure out what makes your product special in the eyes of your prospects. Then, create a unique selling proposition that focuses…

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6 Email Marketing Mistakes to Avoid

September 24, 2013 - Before you press “send,” make sure you’re not making one of these big email marketing mistakes. 1. Using a boring subject line. Studies find that 33% of email recipients open emails based on subject line alone. Create a subject line that makes people want to know more. 2. Cramming too much information in your email…

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