What’s the Optimal Marketing Budget?

What’s the Optimal Marketing Budget?

December 17, 2015 - Most companies grapple with how much to invest in marketing. What percentage of their revenues should they spend? Under the umbrella of “marketing” we include branding, advertising, public relations and social media. Most small to medium-sized companies tend to under-invest in marketing, taking the view that not spending is saving.  But this is no truer than…

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