Blog Writing for the Mortgage Industry: What You Should Know

Blog Writing for the Mortgage Industry: What You Should Know

July 12, 2018 - By Rosalie Berg, President, Strategic Vantage   Of all the marketing tactics that have gained popularity in the mortgage industry over the past decade, blog writing has stood the test of time.  But there’s much more to blogging than meets the eye—and everyone from CEOs to sales and marketing execs should pay attention. First, statistics…

CONTINUE READING >

5 Statistics You’ll Want to Know on How Publicity Fuels Sales

June 25, 2018 - By Warren Lutz, Vice President, Strategic Vantage   Positive publicity. It can do wonders for a business. As publicists, we know this is true. But why is it so effective?  Here are five fascinating statistics that shed light on why the right kind of publicity fuels a company’s growth. 80%. According to the Content Marketing…

CONTINUE READING >

9 LinkedIn Mistakes You Can’t Afford to Make 

May 8, 2018 - By Rosalie Berg, President, Strategic Vantage   When a marketing and communication platform goes as mainstream as LinkedIn, I guess it shouldn’t come as a surprise that many people still don’t know how to effectively use it. I thought of this as I was attending an industry conference a few weeks ago and needed to…

CONTINUE READING >

The Right Budget for Marketing: 2017 Data Results

April 10, 2018 - Gartner recently published its findings on what percentage of revenues companies spent on marketing in 2017.  The figure may surprise some of you. If you’re in marketing, sales or senior management, you are smart to wonder how much your company should invest in marketing—and within the marketing umbrella, I am including branding, advertising, digital marketing,…

CONTINUE READING >

Quicken & Amazon Mortgage: Key Lessons in Growth & Marketing

March 15, 2018 - In February 2018, Quicken Loans announced it had become the nation’s largest retail lender, surpassing Wells Fargo.  And now it appears that Amazon, the nation’s largest online retailer, is starting up a mortgage lending division. With such monumental developments, it is probably wise to pause for a second.  As the well-known book “Who Moved My…

CONTINUE READING >

7 Must-Have Attributes of a Great Public Relations Agency

February 26, 2018 - It’s surprising how many people come to me to share their regrets about a public relations agency they hired.  More often than not, they hired the agency with the goal of increasing their company’s name recognition and incoming sales leads.  Yet when they evaluated the agency, they missed easy warning signs. So here are seven…

CONTINUE READING >

Rethink How to Increase Sales in 2018

December 18, 2017 - At the end of the year, it’s wise to be thinking about how to increase sales in the coming 12 months.  Whether you’re in marketing, business development or management, you’re in the business of increasing sales. The challenge is that we only know what we know.  That is, it’s difficult to recommend strategies or tactics…

CONTINUE READING >

6 Psychology Tactics to Persuade Anyone

November 15, 2017 - In our everyday business and personal lives, one of the most valuable things we can do is persuade people to take the action we wish them to take.  After all, the ability to influence others, to change their minds and have them support our goals, is more than a skill—it’s an invaluable power. So how…

CONTINUE READING >

5 Smart Pre-Conference Tactics

October 10, 2017 - How do you maximize ROI for your next conference? You prepare– and you prepare intelligently. Don’t merely repeat your old pre-conference routine. It’s time to consider new tactics. So here are five smart pre-conference tactics you and your team can leverage to maximize your investment. 1. Leverage Social Media A great, free way to let your contacts…

CONTINUE READING >

Infographics Help Increase Sales

September 26, 2017 - Getting people to pay attention is undeniably one of marketing and sales’ biggest challenges. People’s attention spans today are simply shorter. Audiences are less patient and they want to be entertained while being educated. Just like we expect state-of-the-art animation in our movies, we also expect more from sales and marketing collateral.  The days of reading…

CONTINUE READING >