6 Psychology Tactics to Persuade Anyone

6 Psychology Tactics to Persuade Anyone

November 15, 2017 - In our everyday business and personal lives, one of the most valuable things we can do is persuade people to take the action we wish them to take.  After all, the ability to influence others, to change their minds and have them support our goals, is more than a skill—it’s an invaluable power. So how…

CONTINUE READING >

5 Smart Pre-Conference Tactics

October 10, 2017 - How do you maximize ROI for your next conference? You prepare– and you prepare intelligently. Don’t merely repeat your old pre-conference routine. It’s time to consider new tactics. So here are five smart pre-conference tactics you and your team can leverage to maximize your investment. 1. Leverage Social Media A great, free way to let your contacts…

CONTINUE READING >

Infographics Help Increase Sales

September 26, 2017 - Getting people to pay attention is undeniably one of marketing and sales’ biggest challenges. People’s attention spans today are simply shorter. Audiences are less patient and they want to be entertained while being educated. Just like we expect state-of-the-art animation in our movies, we also expect more from sales and marketing collateral.  The days of reading…

CONTINUE READING >

3 Tips to Increase Sales at Conferences & Beyond

August 22, 2017 - There’s one undeniable advantage to conferences:  they put you in front of prospective clients.  Many of these are people you’ve known for years. If you regularly attend conferences, you probably hear this quite a lot when you bump into a colleague:  “Hi! We should talk. My company could use your help.” The interesting part is that…

CONTINUE READING >

My Best Advice on Email Marketing

July 27, 2017 - I just got off the phone with the CEO of a company who told me he’s been doing email marketing for many months now and is not seeing results.  “Is there something wrong with my contact database?” he asks me. The conversation feels like “Groundhog Day” to me.  I’ve had this same discussion more times…

CONTINUE READING >

5 Ways to Make Your Sales Presentation a Deal-Closer

June 26, 2017 - It’s amazing to me to see how many companies have underwhelming sales presentations.  Instead of wowing their prospects with a visually impressive deck, they have a dull presentation that is packed with text and lacks sizzle. We are all visual creatures.  A cleverly designed, well-written presentation can sway prospects on looks alone—and in sales, that’s…

CONTINUE READING >

Editors’ Top Tips on Getting Publicity

May 23, 2017 - Getting great, recurring press for your company can seem daunting.  What does it take to get published?  In today’s blog, we capture what some of the mortgage industry’s top editors told us about how companies can get better press.  We heard of their favorite topics, favorite angles, the right measures to take—and their pet peeves….

CONTINUE READING >

3 Sure-Fire Steps To Boost Sales

April 17, 2017 - It’s amazing to me how many companies wish for phenomenal success in sales, yet equip their sales department with limited resources to achieve those goals.  They figure that with the sales team’s connections, sales should naturally grow.  The pressure is all on the sales team. To those of us who have witnessed the immense power…

CONTINUE READING >

5 Reasons Your Company Needs a Professional Writer

March 10, 2017 - According to a survey of 14,000 marketers by Adobe/Econsultancy in the latest Digital Trends report, content marketing leads all other marketing strategies that companies plan to invest in this year. Beyond just content marketing, which refers to the creation and sharing of blogs, social media posts and videos online, the demand for great writing for marketing…

CONTINUE READING >

12 Ways Publicity Fuels Business Growth

February 7, 2017 - One of the most talked about new products last summer was the KFC Extra Crispy Sunscreen. Yes, that’s right, sunscreen that smelled like chicken. Actually, the product never reached retailers. But thousands of samples were sent to the media and given away free online. Within days, there were hundreds of news articles and tens of…

CONTINUE READING >