How to Get the Press to Love You

How to Get the Press to Love You

February 14, 2019 - If you’ve ever thought that reporters are key influencers to fame and success, you are onto something.  Get them to love you, and you will have ample, favorable press coverage that no money can buy.  But get them to hate you, and you’ll struggle. So in this month’s blog, our public relations team has provided…

CONTINUE READING >

What’s the Optimal Public Relations Budget?

January 28, 2019 - By Rosalie Berg, President, Strategic Vantage Have you figured out what your optimal public relations (PR) budget is for 2019?  Chances are, you may still be grappling with it or may be wondering if you have set aside the right amount.  Heck, you may not even have a PR budget and are not sure whether…

CONTINUE READING >

7 Marketing Predictions That Will Impact Your Business

December 19, 2018 - By Rosalie Berg, President, Strategic Vantage   Almost everything changes with time. Marketing is one of them.  A huge mistake that sales and marketing executives make is relying on their “tried and true” strategies and tactics without evaluating whether they still hold true. Marketing has made a sizable evolution recently, and big changes lie ahead. …

CONTINUE READING >

An Invaluable Business Lesson, Compliments of a Robotics Competition

November 13, 2018 - By Rosalie Berg, President, Strategic Vantage   This past weekend I witnessed an awesome phenomenon.  It has a great lesson for all of us. I was at a high school robotics competition in which a top ranked team captain had to pick a partner for the competition from the bottom 20 ranked teams.  To do…

CONTINUE READING >

7 Tips to Improve Your Newsletter’s ROI

October 25, 2018 - By Rosalie Berg, President, Strategic Vantage Each year, we find new ways to improve upon old tactics.  Today, we’ll discuss how you can improve the effectiveness of your newsletter marketing by making it interactive.  After all, newsletters are an excellent vehicle to grow sales, enabling you to cost-effectively keep in touch with prospects and customers…

CONTINUE READING >

9 Reasons You Should Get Published

September 27, 2018 - By Rosalie Berg, President, Strategic Vantage You don’t need to be Rob Chrisman or James Patterson to know that getting published can make you famous. Whether you’re writing thought leadership articles, blogs or books, a strategically placed, well-written piece can have significant, far-reaching benefits for an author and the company they represent. Fortunately, you don’t…

CONTINUE READING >

5 Great Tips to Get your Press Release Published

August 23, 2018 - Everyone wants publicity. But distributing a press release into the news mix does not guarantee that an editor or reporter will notice it, much less read it and cover it in their publication.  Every day editors and reporters covering the mortgage industry are bombarded with press releases from companies touting their latest offering. Don’t let…

CONTINUE READING >

Blog Writing for the Mortgage Industry: What You Should Know

July 12, 2018 - By Rosalie Berg, President, Strategic Vantage   Of all the marketing tactics that have gained popularity in the mortgage industry over the past decade, blog writing has stood the test of time.  But there’s much more to blogging than meets the eye—and everyone from CEOs to sales and marketing execs should pay attention. First, statistics…

CONTINUE READING >

5 Statistics You’ll Want to Know on How Publicity Fuels Sales

June 25, 2018 - By Warren Lutz, Vice President, Strategic Vantage   Positive publicity. It can do wonders for a business. As publicists, we know this is true. But why is it so effective?  Here are five fascinating statistics that shed light on why the right kind of publicity fuels a company’s growth. 80%. According to the Content Marketing…

CONTINUE READING >

9 LinkedIn Mistakes You Can’t Afford to Make 

May 8, 2018 - By Rosalie Berg, President, Strategic Vantage   When a marketing and communication platform goes as mainstream as LinkedIn, I guess it shouldn’t come as a surprise that many people still don’t know how to effectively use it. I thought of this as I was attending an industry conference a few weeks ago and needed to…

CONTINUE READING >