3 Tips to Increase Sales at Conferences & Beyond

3 Tips to Increase Sales at Conferences & Beyond

August 22, 2017 - There’s one undeniable advantage to conferences:  they put you in front of prospective clients.  Many of these are people you’ve known for years. If you regularly attend conferences, you probably hear this quite a lot when you bump into a colleague:  “Hi! We should talk. My company could use your help.” The interesting part is that…

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My Best Advice on Email Marketing

July 27, 2017 - I just got off the phone with the CEO of a company who told me he’s been doing email marketing for many months now and is not seeing results.  “Is there something wrong with my contact database?” he asks me. The conversation feels like “Groundhog Day” to me.  I’ve had this same discussion more times…

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5 Ways to Make Your Sales Presentation a Deal-Closer

June 26, 2017 - It’s amazing to me to see how many companies have underwhelming sales presentations.  Instead of wowing their prospects with a visually impressive deck, they have a dull presentation that is packed with text and lacks sizzle. We are all visual creatures.  A cleverly designed, well-written presentation can sway prospects on looks alone—and in sales, that’s…

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Editors’ Top Tips on Getting Publicity

May 23, 2017 - Getting great, recurring press for your company can seem daunting.  What does it take to get published?  In today’s blog, we capture what some of the mortgage industry’s top editors told us about how companies can get better press.  We heard of their favorite topics, favorite angles, the right measures to take—and their pet peeves….

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3 Sure-Fire Steps To Boost Sales

April 17, 2017 - It’s amazing to me how many companies wish for phenomenal success in sales, yet equip their sales department with limited resources to achieve those goals.  They figure that with the sales team’s connections, sales should naturally grow.  The pressure is all on the sales team. To those of us who have witnessed the immense power…

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5 Reasons Your Company Needs a Professional Writer

March 10, 2017 - According to a survey of 14,000 marketers by Adobe/Econsultancy in the latest Digital Trends report, content marketing leads all other marketing strategies that companies plan to invest in this year. Beyond just content marketing, which refers to the creation and sharing of blogs, social media posts and videos online, the demand for great writing for marketing…

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12 Ways Publicity Fuels Business Growth

February 7, 2017 - One of the most talked about new products last summer was the KFC Extra Crispy Sunscreen. Yes, that’s right, sunscreen that smelled like chicken. Actually, the product never reached retailers. But thousands of samples were sent to the media and given away free online. Within days, there were hundreds of news articles and tens of…

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The Art of Persuasion

January 19, 2017 - Human psychology is an amazing thing.  Through our appearance and the way we communicate, we can easily influence those around us.  In marketing and sales, understanding what makes people tick is critical to success. The most persuasive people use a variety of proven techniques to be effective, but they are often different from what most…

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Leverage Psychology to Boost Sales in 2017

December 14, 2016 - You’ve developed a product or service.  You’ve been marketing it and selling it.  And sales are plugging along.  But how do you get a real boost in sales? As we all know, it can be hard to take sales to the next level.  The good news is that a sizeable lift in sales is very achievable—especially…

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3 Surprising Lessons from the Trump-Clinton Campaign

November 16, 2016 - We pretty much saw it all during this campaign.  The Democrat nominee was not much of a surprise, but on the Republican side it seemed a bit like a publicity stunt when Donald Trump first took the stage (with 16 others) during the primary debates.  I’m not sure what the Vegas line on Trump was…

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