An Invaluable Business Lesson, Compliments of a Robotics Competition

An Invaluable Business Lesson, Compliments of a Robotics Competition

November 13, 2018 - By Rosalie Berg, President, Strategic Vantage   This past weekend I witnessed an awesome phenomenon.  It has a great lesson for all of us. I was at a high school robotics competition in which a top ranked team captain had to pick a partner for the competition from the bottom 20 ranked teams.  To do…

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7 Tips to Improve Your Newsletter’s ROI

October 25, 2018 - By Rosalie Berg, President, Strategic Vantage Each year, we find new ways to improve upon old tactics.  Today, we’ll discuss how you can improve the effectiveness of your newsletter marketing by making it interactive.  After all, newsletters are an excellent vehicle to grow sales, enabling you to cost-effectively keep in touch with prospects and customers…

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9 Reasons You Should Get Published

September 27, 2018 - By Rosalie Berg, President, Strategic Vantage You don’t need to be Rob Chrisman or James Patterson to know that getting published can make you famous. Whether you’re writing thought leadership articles, blogs or books, a strategically placed, well-written piece can have significant, far-reaching benefits for an author and the company they represent. Fortunately, you don’t…

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5 Great Tips to Get your Press Release Published

August 23, 2018 - Everyone wants publicity. But distributing a press release into the news mix does not guarantee that an editor or reporter will notice it, much less read it and cover it in their publication.  Every day editors and reporters covering the mortgage industry are bombarded with press releases from companies touting their latest offering. Don’t let…

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Blog Writing for the Mortgage Industry: What You Should Know

July 12, 2018 - By Rosalie Berg, President, Strategic Vantage   Of all the marketing tactics that have gained popularity in the mortgage industry over the past decade, blog writing has stood the test of time.  But there’s much more to blogging than meets the eye—and everyone from CEOs to sales and marketing execs should pay attention. First, statistics…

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5 Statistics You’ll Want to Know on How Publicity Fuels Sales

June 25, 2018 - By Warren Lutz, Vice President, Strategic Vantage   Positive publicity. It can do wonders for a business. As publicists, we know this is true. But why is it so effective?  Here are five fascinating statistics that shed light on why the right kind of publicity fuels a company’s growth. 80%. According to the Content Marketing…

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9 LinkedIn Mistakes You Can’t Afford to Make 

May 8, 2018 - By Rosalie Berg, President, Strategic Vantage   When a marketing and communication platform goes as mainstream as LinkedIn, I guess it shouldn’t come as a surprise that many people still don’t know how to effectively use it. I thought of this as I was attending an industry conference a few weeks ago and needed to…

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The Right Budget for Marketing: 2017 Data Results

April 10, 2018 - Gartner recently published its findings on what percentage of revenues companies spent on marketing in 2017.  The figure may surprise some of you. If you’re in marketing, sales or senior management, you are smart to wonder how much your company should invest in marketing—and within the marketing umbrella, I am including branding, advertising, digital marketing,…

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Quicken & Amazon Mortgage: Key Lessons in Growth & Marketing

March 15, 2018 - In February 2018, Quicken Loans announced it had become the nation’s largest retail lender, surpassing Wells Fargo.  And now it appears that Amazon, the nation’s largest online retailer, is starting up a mortgage lending division. With such monumental developments, it is probably wise to pause for a second.  As the well-known book “Who Moved My…

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7 Must-Have Attributes of a Great Public Relations Agency

February 26, 2018 - It’s surprising how many people come to me to share their regrets about a public relations agency they hired.  More often than not, they hired the agency with the goal of increasing their company’s name recognition and incoming sales leads.  Yet when they evaluated the agency, they missed easy warning signs. So here are seven…

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