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7 Marketing Predictions That Will Impact Your Business

December 19, 2018 - By Rosalie Berg, President, Strategic Vantage   Almost everything changes with time. Marketing is one of them.  A huge mistake that sales and marketing executives make is relying on their “tried and true” strategies and tactics withou...


An Invaluable Business Lesson, Compliments of a Robotics Competition

November 13, 2018 - By Rosalie Berg, President, Strategic Vantage   This past weekend I witnessed an awesome phenomenon.  It has a great lesson for all of us. I was at a high school robotics competition in which a top ranked team captain had to pick a par...


7 Tips to Improve Your Newsletter’s ROI

October 25, 2018 - By Rosalie Berg, President, Strategic Vantage Each year, we find new ways to improve upon old tactics.  Today, we’ll discuss how you can improve the effectiveness of your newsletter marketing by making it interactive.  After all, newsletters a...


9 Reasons You Should Get Published

September 27, 2018 - By Rosalie Berg, President, Strategic Vantage You don’t need to be Rob Chrisman or James Patterson to know that getting published can make you famous. Whether you’re writing thought leadership articles, blogs or books, a strategically placed, ...


5 Great Tips to Get your Press Release Published

August 23, 2018 - Everyone wants publicity. But distributing a press release into the news mix does not guarantee that an editor or reporter will notice it, much less read it and cover it in their publication.  Every day editors and reporters covering the mortgage...