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Editors’ Top Tips on Getting Publicity

May 23, 2017 - By Rosalie Berg Getting great, recurring press for your company can seem daunting.  What does it take to get published?  In today’s blog, we capture what some of the mortgage industry’s top editors told us about how companies can get better ...

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3 Sure-Fire Steps To Boost Sales

April 17, 2017 - By Rosalie Berg, President, Strategic Vantage  It’s amazing to me how many companies wish for phenomenal success in sales, yet equip their sales department with limited resources to achieve those goals.  They figure that with the sales team’...

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5 Reasons Your Company Needs a Professional Writer

March 10, 2017 - According to a survey of 14,000 marketers by Adobe/Econsultancy in the latest Digital Trends report, content marketing leads all other marketing strategies that companies plan to invest in this year. Beyond just content marketing, which refers to...

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12 Ways Publicity Fuels Business Growth

February 7, 2017 - One of the most talked about new products last summer was the KFC Extra Crispy Sunscreen. Yes, that's right, sunscreen that smelled like chicken. Actually, the product never reached retailers. But thousands of samples were sent to the media and given...

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The Art of Persuasion

January 19, 2017 - Human psychology is an amazing thing.  Through our appearance and the way we communicate, we can easily influence those around us.  In marketing and sales, understanding what makes people tick is critical to success. The most persuasive people u...

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