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Great Solutions Need Great PR & Marketing in The Compliance Age

January 20, 2014 - By Jim Hennessy, Managing Director, Strategic Vantage Here we are at the beginning of a new year and you have a great product or service to promote that will help customers meet the demands of the new compliance environment.  Your timing is perfe...

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9 Reasons Print Ads Fail

January 20, 2014 - 1. Boring Graphics If the design doesn’t force you to look, odds are that you won’t!   Don’t be shy about using photographs.  Studies have shown that photos in print ads draw the eyes of prospects – even a small photo can be effective. ...

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Determining Your Marketing Budget

December 11, 2013 - How much a company invests in marketing and public relations can have a dramatic impact on a company’s growth.  So what’s the magic number? According to the global market intelligence firm IDC (International Data Corporation), the average mar...

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5 Steps to Ace Your Next Press Interview

October 21, 2013 - Acing an interview takes more than just knowledge of one’s own company.  It takes awareness of national business news as well as mortgage industry news in order to keep abreast of what’s on reporters’ minds. That way, you can anticipate the ...

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7 Key Steps in Launching a New Product or Service

September 24, 2013 - Conferences are prime time for companies to launch new products or services, so if you are gearing up for a launch, here are critical steps to keep in mind. 1. Craft a compelling message Figure out what makes your product special in the eyes of...

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