Our Blog

RECENT POSTS

5 Reasons PR Gets Addicting

August 21, 2013 - Some call it addicting. Others call it a business necessity. In my experience, once companies experience a well executed public relations campaign, they’re forever hooked. PR changes their playing field: prospects are more plentiful and deals close...

CONTINUE READING >

6 Reasons the Press May Hate You

April 29, 2013 - 1. You are a bother If you call a reporter and simply ask, “Did you get my press release?” right after distributing it, they may hate you. Yes, they got the press release, and 10 others prior to it. If you don’t have real value to add beyond...

CONTINUE READING >

5 Tips to Getting Your Press Release Published

April 10, 2013 - Everyone wants publicity. But distributing a press release into the news mix does not guarantee that an editor or reporter will notice it, much less read it and cover it in their publication. Every day editors and reporters covering the mortgage i...

CONTINUE READING >