Our Blog


The #1 Mistake LinkedIn Users Make

September 24, 2014 - Today, LinkedIn is the de facto standard to connect with other business executives on social media. Most everyone uses it. Yet only a tiny percentage are actually leveraging it to increase their profiles and grow their businesses. Here’s why. Mo...


6 Things To Do Right Now For Conference Preparation

August 12, 2014 - When it comes to conference marketing and networking, preparation is critical to success. Here’s what you need to do right now: 1. Check your marketing materials. Are your brochures, exhibit booth, business cards, website and meeting room sig...


5 LinkedIn Mistakes To Avoid

August 12, 2014 - Just recently, I connected with a business executive via LinkedIn.  I instantly saw the executive had made one of the number one mistakes people make on LinkedIn: using a photo of himself with his family as his profile photo.  While for Facebook th...


$100 for the Best Conference Booth Photo

July 18, 2014 - Do you have a photo or design of an exhibit booth from our industry? Maybe it’s your company’s booth, maybe it’s someone else’s booth. Either way, tweet it or email it to us for a chance to win $100 or $75. Here’s how it works: Twee...


7 Abominable Newsletter Marketing Mistakes

July 1, 2014 - 1. Not having a newsletter Talk of a missed opportunity! A newsletter is an easy, cost-effective way to provide value to your contacts while you establish credibility, cement your brand and promote your services. 2. Having a boring subject li...