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3 Surprising Lessons from the Trump-Clinton Campaign

November 16, 2016 - We pretty much saw it all during this campaign.  The Democrat nominee was not much of a surprise, but on the Republican side it seemed a bit like a publicity stunt when Donald Trump first took the stage (with 16 others) during the primary debates. ...

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6 Tips to Get Prospects to Open Your Email

September 21, 2016 - “You had me at hello.” That’s a profound statement that goes well beyond the movie Jerry Maguire, where it became famous. First impressions can make all the difference in the world.  And marketing is all about first impressions.  When i...

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What Marketing Tactic Yields 4,300% ROI?

August 18, 2016 - It’s not direct mail.  Nor advertising.  Nor conference attendance.  Nor webinars.  Nor cold calling. There is one marketing tactic that most of today’s expert marketers agree ranks as the most effective tactic to create, nurture and retai...

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#1 Can’t-Miss Marketing Tactic for 2016

July 20, 2016 - One thing is certain in marketing and sales:  what worked last year may not work today. Indeed, the methods we use to get prospects to say “yes” keep evolving. Nowadays, prospects are more skeptical of sales pitches, even jaded by them.  On ...

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Diversity & Dodd-Frank: What You Should Know

June 6, 2016 - The sweeping Dodd-Frank reform included a little-known provision governing diversity. It required the CFPB and other federal agencies, including the Fed, OCC, and FDIC, to establish their own Office of Minority and Women Inclusion (OMWI).  If you'r...

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