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#1 Can’t-Miss Marketing Tactic for 2016

July 20, 2016 - One thing is certain in marketing and sales:  what worked last year may not work today. Indeed, the methods we use to get prospects to say “yes” keep evolving. Nowadays, prospects are more skeptical of sales pitches, even jaded by them.  On ...

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Diversity & Dodd-Frank: What You Should Know

June 6, 2016 - The sweeping Dodd-Frank reform included a little-known provision governing diversity. It required the CFPB and other federal agencies, including the Fed, OCC, and FDIC, to establish their own Office of Minority and Women Inclusion (OMWI).  If you'r...

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5 Great Reasons to Get Published

May 11, 2016 - One of the many things we do here at Strategic Vantage is help our clients become well-known as thought leaders in the industry.  A great way to do this is to get articles published under their byline.  These articles give our clients credibility a...

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7 Ways to Ensure Your Press Release Gets Noticed

April 21, 2016 - There’s nothing more fundamental to an effective public relations strategy than the press release. The media landscape and delivery mechanisms may have changed radically over the past 20+ years, but the press release has never gone out of style nor...

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The Elevator Pitch & Winston Churchill

March 22, 2016 - “If you want me to speak for two minutes, it will take me three weeks of preparation. If you want me to speak for thirty minutes, it will take me a week to prepare. If you want me to speak for an hour, I am ready now.” – Winston Churchill Li...

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