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What’s the Optimal Marketing Budget?

December 17, 2015 - Most companies grapple with how much to invest in marketing. What percentage of their revenues should they spend? Under the umbrella of “marketing” we include branding, advertising, public relations and social media. Most small to medium-sized...

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4 Lessons James Bond Can Teach Every Company

November 18, 2015 - Bond, James Bond. Many images come to mind when we hear those words.  No matter his various incarnations by different actors, virtually everyone knows who James Bond is and has a solid image of what James Bond stands for. We could all learn a ...

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5 Invaluable Ways to Make the Most of Conferences

October 13, 2015 - Conferences are a great place to nurture client relationships, cultivate prospects and generate new clients.   Doing this well requires some forethought-- and it may not be in the ways you expect.  Check out these five tips that could change your ...

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Your Website Is Outdated

September 24, 2015 - What if I told you that your website looks outdated?  At first, you might think that I am totally off base, but if you read on I bet you will change your mind. As a starting point, let’s look at a few websites that are definitely not outdated, ...

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4 Clues Your Brand Needs a Makeover

August 26, 2015 - As many companies prepare for upcoming conventions and focus on putting their best foot forward, it’s a great time to think about how your company will be perceived. So I ask you this: if you were to launch your company today, what branding would ...

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