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How to Create a Killer Exhibit Booth

August 5, 2015 - Eager to catch the attention of prospects with your exhibit booth?  As one lap around an exhibit hall will show you, that’s easier said than done.  Here are five tips to making sure your exhibit booth generates results: 1) Think billboard, not...


10 Ways to Get the Most Out Of Postcard Marketing

July 23, 2015 - With conference season about to heat up again, many companies will be contemplating how to best reach their prospects. Does old-Afashioned direct mail still make sense? You bet it does! Direct mail actually outperforms all digital channels combined b...


20 Things I’ve Learned From 20 Years in Marketing

May 28, 2015 - Over the course of two decades of promoting companies, I’ve learned that marketing wisdom is worth its weight in gold. I recall my early days in marketing, and I chuckle at how many amateur mistakes I made. I now see those kinds of mistakes on a da...


Your Business Card: Is it Helping or Hurting Your Sales?

April 28, 2015 - I often say that a business card is a company’s most-used brochure. It’s tiny as brochures go, but it has a very similar purpose—and can have greater importance. Besides providing your contact details, your business card gives those who receive...


5 Ways Your Staff Fails at Marketing Your Company

March 26, 2015 - Everyone in your company is in marketing. You may not think so, but from your salespeople to your admin to your HR manager, everyone is in the business of marketing your company— and most do a poor job of it. While your marketing department ...