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4 Steps To Writing An Amazing Press Release

February 25, 2015 - One of the most misunderstood marketing tools is the press release. People think that anyone can write a press release. Yes, anyone can write a press release—at least one that will be ignored by the press. But few can write a press release that wil...

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How to Create a Killer Sales Presentation

January 21, 2015 - Odds are 10 to 1 your company is using a subpar sales presentation. The statistic is not scientific, but if I had to guess, I’d say it’s probably more like 20 to 1. Most companies have very unimpressive sales presentations. That’s because of...

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6 Ways You’ll Lose Money in Email Marketing

December 17, 2014 - Consider this: fixing one common email marketing mistake can raise the rate at which prospects open your email by 137% and increase click-through rates by 129%, according to one study. Indeed, fixing common mistakes can dramatically improve the ROI ...

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The Secret To M&A Success

December 4, 2014 - Each year, hundreds of companies in our industry fail to grow. Others only see small gains. Very few, on the other hand, strike it rich. This article is about one company that struck it rich – really rich. I had the opportunity to talk with Jay ...

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5 Appalling Sales Presentation Mistakes

November 19, 2014 - 1. Quickly dive into your speech This might be one of the worst standard practices in business: salespeople start their meeting with introductions, proceed with a company overview and then dive into their sales pitch. By doing so, they’ve missed...

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