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4 Clues Your Brand Needs a Makeover

August 26, 2015 - As many companies prepare for upcoming conventions and focus on putting their best foot forward, it’s a great time to think about how your company will be perceived. So I ask you this: if you were to launch your company today, what branding would ...


How to Create a Killer Exhibit Booth

August 5, 2015 - Eager to catch the attention of prospects with your exhibit booth?  As one lap around an exhibit hall will show you, that’s easier said than done.  Here are five tips to making sure your exhibit booth generates results: 1) Think billboard, not...


10 Ways to Get the Most Out Of Postcard Marketing

July 23, 2015 - With conference season about to heat up again, many companies will be contemplating how to best reach their prospects. Does old-Afashioned direct mail still make sense? You bet it does! Direct mail actually outperforms all digital channels combined b...


20 Things I’ve Learned From 20 Years in Marketing

May 28, 2015 - Over the course of two decades of promoting companies, I’ve learned that marketing wisdom is worth its weight in gold. I recall my early days in marketing, and I chuckle at how many amateur mistakes I made. I now see those kinds of mistakes on a da...


Your Business Card: Is it Helping or Hurting Your Sales?

April 28, 2015 - I often say that a business card is a company’s most-used brochure. It’s tiny as brochures go, but it has a very similar purpose—and can have greater importance. Besides providing your contact details, your business card gives those who receive...