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7 Abominable Newsletter Marketing Mistakes

July 1, 2014 - 1. Not having a newsletter Talk of a missed opportunity! A newsletter is an easy, cost-effective way to provide value to your contacts while you establish credibility, cement your brand and promote your services. 2. Having a boring subject li...

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PR, Marketing and the Future Sale of Your Business

April 22, 2014 - When it comes to selling a business, how important are marketing and public relations?  According to Jay Meadows, the former CEO of our longtime client Rapid Reporting, they’re absolutely critical.  “I never could have sold my business without ...

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6 Mistakes to Avoid at Your Exhibit Booth

February 12, 2014 - If you’ve made the investment to exhibit, here are key mistakes your staff will want to avoid:   1. Placing a table at the front perimeter of your exhibit space You want prospects to enter your space, not feel blocked off. Plus, atten...

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Great Solutions Need Great PR & Marketing in The Compliance Age

January 20, 2014 - By Jim Hennessy, Managing Director, Strategic Vantage Here we are at the beginning of a new year and you have a great product or service to promote that will help customers meet the demands of the new compliance environment.  Your timing is perfe...

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9 Reasons Print Ads Fail

January 20, 2014 - 1. Boring Graphics If the design doesn’t force you to look, odds are that you won’t!   Don’t be shy about using photographs.  Studies have shown that photos in print ads draw the eyes of prospects – even a small photo can be effective. ...

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