Our Blog


5 LinkedIn Mistakes To Avoid

August 12, 2014 - Just recently, I connected with a business executive via LinkedIn.  I instantly saw the executive had made one of the number one mistakes people make on LinkedIn: using a photo of himself with his family as his profile photo.  While for Facebook th...


$100 for the Best Conference Booth Photo

July 18, 2014 - Do you have a photo or design of an exhibit booth from our industry? Maybe it’s your company’s booth, maybe it’s someone else’s booth. Either way, tweet it or email it to us for a chance to win $100 or $75. Here’s how it works: Twee...


7 Abominable Newsletter Marketing Mistakes

July 1, 2014 - 1. Not having a newsletter Talk of a missed opportunity! A newsletter is an easy, cost-effective way to provide value to your contacts while you establish credibility, cement your brand and promote your services. 2. Having a boring subject li...


PR, Marketing and the Future Sale of Your Business

April 22, 2014 - When it comes to selling a business, how important are marketing and public relations?  According to Jay Meadows, the former CEO of our longtime client Rapid Reporting, they’re absolutely critical.  “I never could have sold my business without ...


6 Mistakes to Avoid at Your Exhibit Booth

February 12, 2014 - If you’ve made the investment to exhibit, here are key mistakes your staff will want to avoid:   1. Placing a table at the front perimeter of your exhibit space You want prospects to enter your space, not feel blocked off. Plus, atten...