Whether it’s in the mortgage or financial services industry, there is more to public relations than writing a press release and submitting it to the press. The best publicists understand what the client needs to accomplish, and that requires truly understanding the industry. At the same time, publicists should have the credibility and excellent relationships within the mortgage and financial services industries to ensure success, having relationships that extend beyond the press to key business executives, industry influencers, and thought leaders.
At Strategic Vantage, our relationships and credibility are second to none in our industry. In fact, they are the foundation of our continued success. That’s because we go far beyond crafting well-received press releases. We have positive, long-standing relationships which open countless doors for our clients. We proactively communicate with editors, journalists and producers from print and television media outlets to secure interviews, article contributions, and generate news coverage for our clients. We create opportunities for them to gain valuable, positive exposure to enhance their image and credibility, while catching the eye of prospects and customers alike.
Our work involves a lot of writing, which is why everyone handling accounts at Strategic Vantage has numerous years of mortgage and financial services industry expertise. In fact, in addition to ghost-writing articles and white papers for our clients, you’ll often find feature articles in leading magazines and newspapers which were authored by our own staff.
We also help clients secure speaking opportunities at conferences hosted by such organizations as the Mortgage Bankers Association and SourceMedia, and have developed an excellent reputation for securing coveted industry awards. For instance, over the past few years Strategic Vantage has secured numerous Mortgage Technology magazine awards, including:
- Veros – Synergy Award, 2010
- Equifax’s Jay Meadows – Steve Frasier Award, 2010
- DRI Management Systems’ Duke Olrich – Lasting Impact Award, 2010
- Wingspan Portfolio Advisors – Servicer of the Year Award, 2009
- Mortgage Builder Software – Help Desk Award, 2008
- Rapid Reporting – Fix-It Award, 2007
- Market Kinetix – Release of the Year Award, 2007
- Avista Solutions – Help Desk Award, 2007
- Ellie Mae – Synergy Award, 2006
- Overture Technologies’ Bill Kelvie – Lasting Impact Award, 2006
- MortgageHub’s Bill Adamowski – Steve Fraser Award, 2006
- WellFound Decade – 10X Award, 2005
Companies with high expectations have come to the right place.
