Great Solutions Need Great PR & Marketing in The Compliance Age
January 20, 2014 - Here we are at the beginning of a new year and you have a great product or service to promote that will help customers meet the demands of the new compliance environment. Your timing is perfect and the world will beat a path directly to your door. Or will it?
9 Reasons Print Ads Fail
January 20, 2014 - 1. Boring Graphics If the design doesn’t force you to look, odds are that you won’t! Don’t be shy about using photographs. Studies have shown that photos in print ads draw the eyes of prospects – even a small photo can be effective. 2. Bad Choice of Font Colors A recurring error graphic designers…