Public Relations 101: Misconceptions About Publicity That Will Hurt Your Business

Public Relations 101: Misconceptions About Publicity That Will Hurt Your Business

August 15, 2019 - There is an old saying: “Advertising is what you pay for, publicity is what you pray for.” Indeed, publicity can be worth its weight in gold. A 2014 study by Nielsen commissioned by inPowered on the role of content on the consumer’s decision-making process found that public relations is almost 90 percent more effective than…

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