How PR Really Works—And Should It Be in Your 2021 Budget?

How PR Really Works—And Should It Be in Your 2021 Budget?

November 17, 2020 - I find that most companies in our industry don’t really understand the concept of public relations, nor are they aware of the monumental impact that a good publicist can have on their business. Either they’ve never used a publicist, or they’ve never used a great one. Not using one or using a less-than-great publicist can…

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