If you’ve made the investment to exhibit, here are key mistakes your staff will want to avoid:
1. Placing a table at the front perimeter of your exhibit space
You want prospects to enter your space, not feel blocked off. Plus, attendees will notice when there are people actually in your booth space, which will build their interest.
2. Sitting in chairs in the booth
Rather than passively sitting in your own chairs, encourage prospects to sit down and rest their tired feet, giving you the opportunity to speak to them about your product or service.
3. Selecting a muted carpet color for your booth
This is your chance to stand out, not blend in!
4. Leaving personal belongings in full view
Make sure your booth is tidy. The less cluttered, the better. Keep all your personal belongings out of sight.
5. Eating meals at your booth
Never a good idea. On the other hand, it’s a good idea to have snacks available for hungry passersby.
6. Waiting for prospects to come
Staff your booth with outgoing people who are driven to initiate conversations with strangers. The exhibit hall is no place for wallflowers.
Now that you have these six important tips, make sure to share them! The last thing you want is to invest in exhibiting and not make the most of it. And if we can be of any assistance with your public relations or marketing needs, just let us know. We can be reached at Info@StrategicVantage.com.
By Rosalie Berg, President, Strategic Vantage