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The time has come to redirect our efforts. After a year spent focusing on how to market your company during a pandemic, it’s time to take stock of your company’s readiness, assets and plans for conference season, because before you know it, conferences will be back in full swing.

Unlike past years, this time preparation will be more critical than ever. Why? Because the landscape has changed.

Consider this:

It’s a different market. The pandemic has had a monumental impact on origination volumes, foreclosures, the adoption of technology and much more. This will shape how you market your company—which means your messaging, and even the appearance of your marketing materials, must change. That includes your exhibit booth, your business cards, your brochures or flyers, your sales presentation, your infographics, your website—you name it. Chances are, they all need updating.

You may need help. After a 15+ month hiatus, suddenly it’s time to add conference planning to the to-do list. However, people tend to under-estimate how much time and effort is involved. Conference planning is not just about figuring out who will be attending and getting registrations and an exhibit space. It’s about making sure you have the right collateral, then planning and executing a comprehensive pre-show and post-show marketing campaign. It’s also about strategizing how to make the most of your suite or exhibit booth, among many other tasks.

Here’s a checklist of things you’ll want to make sure you’ve got covered at this time:

Conference registrations
Hotel reservations
Meeting suite reservation
Exhibit space registration

Marketing Collateral to Create or Update
Business cards
Sales presentation
Suite signage

Outbound Marketing & Publicity for Before, During and After Conference
Press releases
Email marketing
Social media
Direct mail/postcard/letter
Media outreach

And there’s much more. For instance, would you like to host a party or reception? This, too, takes careful planning, including invitations, reserving a venue, signage, and so on.

If you need help with conference planning, your marketing, your publicity, or any other item on this list, know that we have decades of experience helping companies just like yours. Reach out to us at – but don’t wait until it’s too late!

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