Blue Sage Releases LION Point of Sale (POS) for Mortgage Lenders
Popular Digital Lending Platform component now available as standalone product, enabling lenders to deliver a digital mortgage experience to borrowers regardless of their chosen LOS
February 23, 2023 – Englewood Cliffs, New Jersey – Blue Sage Solutions, LLC, developers of the mortgage industry’s leading browser-based, end-to-end lending platform, today announced the availability of LION, its point of sale (POS), as a standalone offering for lenders to use with their chosen loan origination system (LOS).
A component of the Blue Sage Digital Lending Platform, LION enables banks, lenders and credit unions of all sizes to provide borrowers with a highly engaged, seamless digital experience while accelerating loan production and reducing costs. LION is highly configurable and supports dynamic workflows for purchase, refinances, and home equity transactions and is accessible from any device, anywhere, anytime.
LION not only reflects and reinforces each lender’s brand, but it can also be easily white labeled to support any number of affiliates and joint ventures to expand the lender’s footprint. And for larger institutions that want to control their own destiny, Blue Sage provides options to allow them to be self-sufficient.
With the LION POS, borrowers can shop and compare mortgage rates and associated closing costs, submit a loan application, auto-generate compliant initial disclosures, and interact with the lender or loan officer once the loan is submitted. Lenders can assign unsolicited loan applications submitted through LION to their sales team for follow up based on their own parameters.
The LION POS is bundled with Blue Sage’s Loan Officer Portal, which optimizes the sales process for sales teams and supports other aspects of loan production, including customer relationship management tools, side-by-side product and pricing quotes, and disclosure generation. Loan Officer Portal includes a robust notification system for borrowers, Realtors and loan officers through email and text and enables lenders to create borrower tasks and reminders based on rules-based conditions and needs lists. Loan Officer Portal is also available as a mobile app, allowing a lender’s sales team to communicate with and help guide their customers through the loan process no matter where they are.
“Today’s lenders are hungry for digital technology to help offset the costs of running their business amid fewer lending opportunities,” said Joey McDuffee, vice president of sales and marketing for Blue Sage. “However, many lenders remain tied to their current loan platform and are not able to easily leverage highly automated point-of-sale technology. Because LION is easily integrated with other systems and has almost unlimited scalability, any lender can create the type of digital mortgage experience borrowers deserve while keeping their production costs to a minimum.”
The LION POS is also much easier to implement than a complete LOS—although it does enable lenders to seamlessly adopt the Blue Sage Digital Lending Platform if they want to switch from their legacy software to faster, more automated technology designed to accelerate loan production. Built, managed and delivered through a cloud environment, the Blue Sage Digital Loan Platform supports any mortgage channel—including correspondent lending—and handles pricing, underwriting and loan decisioning from origination through funding.
“In this market, no lender or loan officer can afford to miss a single sales opportunity,” said Carmine Cacciavillani, president and founder of Blue Sage. “Our LION POS provides lenders with a much more intuitive digital experience for all customers and can be integrated quickly with their existing platform. It is the best way for lenders to ensure their customers receive the best possible mortgage experience and their loan officers have the tools to seal every deal.”
About Blue Sage Solutions
Blue Sage is an innovative, cloud-based digital lending platform for retail, wholesale and correspondent lenders that provides a superior lending experience for every borrower. The company’s technology is 100 percent browser-based and provides end-to-end functionality for the entire lending and fulfillment process, regardless of channel. All Blue Sage solutions include mobile applications and are delivered through a secure, fully managed cloud service. Blue Sage Solutions is headquartered in Englewood Cliffs, New Jersey. For more information, visit www.bluesageusa.com.