Category: blog
5 Appalling Sales Presentation Mistakes
November 19, 2014 -
1. Quickly dive into your speech This might be one of the worst standard practices in business: salespeople start their meeting with introductions, proceed with a company overview and then dive into their sales pitch. By doing so, they’ve missed a huge opportunity to get to know the prospect. Instead, it’s best to start with…
5 Tips to Becoming Famous like Beyonce
October 14, 2014 -
What do Kim Kardashian, Coca Cola and Beyonce have in common? Publicity. Thanks in large part to publicity, they became famous. Tell me you drink Coca-Cola because it tastes great, and I’ll bet you’ve never tried Chek Cola. Do you think Beyonce is a better singer than the tens of thousands of other talented singers…
2014 Strategic Vantage Booth Contest
October 14, 2014 -
Your nominations came in via Twitter and email for the industry’s best booth, and after narrowing down the entries to three finalists, you voted for the winner of our Booth Design Contest. And the winners are… 1st Place Velocify 2nd Place Rekon 3rd Place Platinum Data Congratulations…
The #1 Mistake LinkedIn Users Make
September 24, 2014 -
Today, LinkedIn is the de facto standard to connect with other business executives on social media. Most everyone uses it. Yet only a tiny percentage are actually leveraging it to increase their profiles and grow their businesses. Here’s why. Most people think leveraging LinkedIn is about connecting to colleagues. If you’re among them, you’re missing…
6 Things To Do Right Now For Conference Preparation
August 12, 2014 -
When it comes to conference marketing and networking, preparation is critical to success. Here’s what you need to do right now: 1. Check your marketing materials. Are your brochures, exhibit booth, business cards, website and meeting room signage up to date and looking sharp? Or do they inadvertently encourage prospects to seek help from your…
5 LinkedIn Mistakes To Avoid
August 12, 2014 -
Just recently, I connected with a business executive via LinkedIn. I instantly saw the executive had made one of the number one mistakes people make on LinkedIn: using a photo of himself with his family as his profile photo. While for Facebook that’s par for the course, it’s not suitable for LinkedIn. He inspired me…
$100 for the Best Conference Booth Photo
July 18, 2014 -
Do you have a photo or design of an exhibit booth from our industry? Maybe it’s your company’s booth, maybe it’s someone else’s booth. Either way, tweet it or email it to us for a chance to win $100 or $75. Here’s how it works: Tweet a photo you’ve taken of your exhibit booth or someone else’s…
7 Abominable Newsletter Marketing Mistakes
July 1, 2014 -
1. Not having a newsletter Talk of a missed opportunity! A newsletter is an easy, cost-effective way to provide value to your contacts while you establish credibility, cement your brand and promote your services. 2. Having a boring subject line Whether anyone reads your newsletter depends greatly on the subject line. And guess what? Most…
PR, Marketing and the Future Sale of Your Business
April 22, 2014 -
When it comes to selling a business, how important are marketing and public relations? According to Jay Meadows, the former CEO of our longtime client Rapid Reporting, they’re absolutely critical. “I never could have sold my business without you and your firm,” Jay recently told me. By age 48, Jay Meadows had built, marketed, grown,…
6 Mistakes to Avoid at Your Exhibit Booth
February 12, 2014 -
If you’ve made the investment to exhibit, here are key mistakes your staff will want to avoid: 1. Placing a table at the front perimeter of your exhibit space You want prospects to enter your space, not feel blocked off. Plus, attendees will notice when there are people actually in your booth space, which…