7 Abominable Newsletter Marketing Mistakes

7 Abominable Newsletter Marketing Mistakes

July 1, 2014 - 1. Not having a newsletter Talk of a missed opportunity! A newsletter is an easy, cost-effective way to provide value to your contacts while you establish credibility, cement your brand and promote your services. 2. Having a boring subject line Whether anyone reads your newsletter depends greatly on the subject line. And guess what?  Most…

CONTINUE READING >

PR, Marketing and the Future Sale of Your Business

April 22, 2014 - When it comes to selling a business, how important are marketing and public relations?  According to Jay Meadows, the former CEO of our longtime client Rapid Reporting, they’re absolutely critical.  “I never could have sold my business without you and your firm,” Jay recently told me. By age 48, Jay Meadows had built, marketed, grown,…

CONTINUE READING >

6 Mistakes to Avoid at Your Exhibit Booth

February 12, 2014 - If you’ve made the investment to exhibit, here are key mistakes your staff will want to avoid:   1. Placing a table at the front perimeter of your exhibit space You want prospects to enter your space, not feel blocked off. Plus, attendees will notice when there are people actually in your booth space, which…

CONTINUE READING >

Great Solutions Need Great PR & Marketing in The Compliance Age

January 20, 2014 - Here we are at the beginning of a new year and you have a great product or service to promote that will help customers meet the demands of the new compliance environment.  Your timing is perfect and the world will beat a path directly to your door.  Or will it?

9 Reasons Print Ads Fail

January 20, 2014 - 1. Boring Graphics If the design doesn’t force you to look, odds are that you won’t!   Don’t be shy about using photographs.  Studies have shown that photos in print ads draw the eyes of prospects – even a small photo can be effective. 2. Bad Choice of Font Colors A recurring error graphic designers…

CONTINUE READING >

Determining Your Marketing Budget

December 11, 2013 - How much a company invests in marketing and public relations can have a dramatic impact on a company’s growth.  So what’s the magic number? According to the global market intelligence firm IDC (International Data Corporation), the average marketing budget is 9.4% of total revenue for companies with annual earnings of less than $250 million.  However,…

CONTINUE READING >

5 Steps to Ace Your Next Press Interview

October 21, 2013 - 1. Read the News Acing an interview takes more than just knowledge of one’s own company.  It takes awareness of national business news as well as mortgage industry news in order to keep abreast of what’s on reporters’ minds. That way, you can anticipate the context of interviews and provide thoughtful insight.  Keep in mind…

CONTINUE READING >

7 Key Steps in Launching a New Product or Service

September 24, 2013 - Conferences are prime time for companies to launch new products or services, so if you are gearing up for a launch, here are critical steps to keep in mind. 1. Craft a compelling message Figure out what makes your product special in the eyes of your prospects. Then, create a unique selling proposition that focuses…

CONTINUE READING >

6 Email Marketing Mistakes to Avoid

September 24, 2013 - Before you press “send,” make sure you’re not making one of these big email marketing mistakes. 1. Using a boring subject line. Studies find that 33% of email recipients open emails based on subject line alone. Create a subject line that makes people want to know more. 2. Cramming too much information in your email…

CONTINUE READING >

5 Reasons PR Gets Addicting

August 21, 2013 - Some call it addicting. Others call it a business necessity. In my experience, once companies experience a well executed public relations campaign, they’re forever hooked. PR changes their playing field: prospects are more plentiful and deals close more quickly. But why? 1. PR Provides Social Proof PR increases a company’s visibility, which provides social proof,…

CONTINUE READING >