Category: blog
Great Solutions Need Great PR & Marketing in The Compliance Age
January 20, 2014 -
Here we are at the beginning of a new year and you have a great product or service to promote that will help customers meet the demands of the new compliance environment. Your timing is perfect and the world will beat a path directly to your door. Or will it?
9 Reasons Print Ads Fail
January 20, 2014 -
1. Boring Graphics If the design doesn’t force you to look, odds are that you won’t! Don’t be shy about using photographs. Studies have shown that photos in print ads draw the eyes of prospects – even a small photo can be effective. 2. Bad Choice of Font Colors A recurring error graphic designers…
Determining Your Marketing Budget
December 11, 2013 -
How much a company invests in marketing and public relations can have a dramatic impact on a company’s growth. So what’s the magic number? According to the global market intelligence firm IDC (International Data Corporation), the average marketing budget is 9.4% of total revenue for companies with annual earnings of less than $250 million. However,…
5 Steps to Ace Your Next Press Interview
October 21, 2013 -
1. Read the News Acing an interview takes more than just knowledge of one’s own company. It takes awareness of national business news as well as mortgage industry news in order to keep abreast of what’s on reporters’ minds. That way, you can anticipate the context of interviews and provide thoughtful insight. Keep in mind…
7 Key Steps in Launching a New Product or Service
September 24, 2013 -
Conferences are prime time for companies to launch new products or services, so if you are gearing up for a launch, here are critical steps to keep in mind. 1. Craft a compelling message Figure out what makes your product special in the eyes of your prospects. Then, create a unique selling proposition that focuses…
6 Email Marketing Mistakes to Avoid
September 24, 2013 -
Before you press “send,” make sure you’re not making one of these big email marketing mistakes. 1. Using a boring subject line. Studies find that 33% of email recipients open emails based on subject line alone. Create a subject line that makes people want to know more. 2. Cramming too much information in your email…
5 Reasons PR Gets Addicting
August 21, 2013 -
Some call it addicting. Others call it a business necessity. In my experience, once companies experience a well executed public relations campaign, they’re forever hooked. PR changes their playing field: prospects are more plentiful and deals close more quickly. But why? 1. PR Provides Social Proof PR increases a company’s visibility, which provides social proof,…
6 Reasons the Press May Hate You
April 29, 2013 -
1. You are a bother If you call a reporter and simply ask, “Did you get my press release?” right after distributing it, they may hate you. Yes, they got the press release, and 10 others prior to it. If you don’t have real value to add beyond asking whether they got the press release,…
5 Tips to Getting Your Press Release Published
April 10, 2013 -
Everyone wants publicity. But distributing a press release into the news mix does not guarantee that an editor or reporter will notice it, much less read it and cover it in their publication. Every day editors and reporters covering the mortgage industry are bombarded with press releases from companies touting their latest offering. So here…