Editors’ Top Tips on Getting Publicity

Editors’ Top Tips on Getting Publicity

May 23, 2017 - Getting great, recurring press for your company can seem daunting.  What does it take to get published?  In today’s blog, we capture what some of the mortgage industry’s top editors told us about how companies can get better press.  We heard of their favorite topics, favorite angles, the right measures to take—and their pet peeves….

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3 Sure-Fire Steps To Boost Sales

April 17, 2017 - It’s amazing to me how many companies wish for phenomenal success in sales, yet equip their sales department with limited resources to achieve those goals.  They figure that with the sales team’s connections, sales should naturally grow.  The pressure is all on the sales team. To those of us who have witnessed the immense power…

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5 Reasons Your Company Needs a Professional Writer

March 10, 2017 - According to a survey of 14,000 marketers by Adobe/Econsultancy in the latest Digital Trends report, content marketing leads all other marketing strategies that companies plan to invest in this year. Beyond just content marketing, which refers to the creation and sharing of blogs, social media posts and videos online, the demand for great writing for marketing…

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12 Ways Publicity Fuels Business Growth

February 7, 2017 - One of the most talked about new products last summer was the KFC Extra Crispy Sunscreen. Yes, that’s right, sunscreen that smelled like chicken. Actually, the product never reached retailers. But thousands of samples were sent to the media and given away free online. Within days, there were hundreds of news articles and tens of…

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The Art of Persuasion

January 19, 2017 - Human psychology is an amazing thing.  Through our appearance and the way we communicate, we can easily influence those around us.  In marketing and sales, understanding what makes people tick is critical to success. The most persuasive people use a variety of proven techniques to be effective, but they are often different from what most…

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Leverage Psychology to Boost Sales in 2017

December 14, 2016 - You’ve developed a product or service.  You’ve been marketing it and selling it.  And sales are plugging along.  But how do you get a real boost in sales? As we all know, it can be hard to take sales to the next level.  The good news is that a sizeable lift in sales is very achievable—especially…

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3 Surprising Lessons from the Trump-Clinton Campaign

November 16, 2016 - We pretty much saw it all during this campaign.  The Democrat nominee was not much of a surprise, but on the Republican side it seemed a bit like a publicity stunt when Donald Trump first took the stage (with 16 others) during the primary debates.  I’m not sure what the Vegas line on Trump was…

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6 Tips to Get Prospects to Open Your Email

September 21, 2016 - “You had me at hello.” That’s a profound statement that goes well beyond the movie Jerry Maguire, where it became famous. First impressions can make all the difference in the world.  And marketing is all about first impressions.  When it comes to reaching prospects by email, the first impression is not made when someone opens…

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What Marketing Tactic Yields 4,300% ROI?

August 18, 2016 - It’s not direct mail.  Nor advertising.  Nor conference attendance.  Nor webinars.  Nor cold calling. There is one marketing tactic that most of today’s expert marketers agree ranks as the most effective tactic to create, nurture and retain customers.  The best part is, it’s not expensive and can be done regularly. So what is it? While…

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Today’s #1 Can’t Miss Marketing Tactic

July 20, 2016 - One thing is certain in marketing and sales:  what worked last year may not work today. Indeed, the methods we use to get prospects to say “yes” keep evolving. Nowadays, prospects are more skeptical of sales pitches, even jaded by them.  On the other hand, they are hungry for information.  They research companies and products…

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