Diversity & Dodd-Frank: What You Should Know

Diversity & Dodd-Frank: What You Should Know

June 6, 2016 - The sweeping Dodd-Frank reform included a little-known provision governing diversity. It required the CFPB and other federal agencies, including the Fed, OCC, and FDIC, to establish their own Office of Minority and Women Inclusion (OMWI).  If you’re engaging women-owned and minority-owned firms, you’ll be happy to hear that you’re probably complying with the diversity standards being…

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5 Great Reasons to Get Published

May 11, 2016 - One of the many things we do here at Strategic Vantage is help our clients become well-known as thought leaders in the industry.  A great way to do this is to get articles published under their byline.  These articles give our clients credibility and sought-after attention from prospects. And that’s not all.  Getting published has…

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7 Ways to Ensure Your Press Release Gets Noticed

April 21, 2016 - There’s nothing more fundamental to an effective public relations strategy than the press release. The media landscape and delivery mechanisms may have changed radically over the past 20+ years, but the press release has never gone out of style nor lost its value – if it’s done correctly. Three years ago this month we wrote…

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The Elevator Pitch & Winston Churchill

March 22, 2016 - “If you want me to speak for two minutes, it will take me three weeks of preparation. If you want me to speak for thirty minutes, it will take me a week to prepare. If you want me to speak for an hour, I am ready now.” – Winston Churchill Like many sage leaders, Winston…

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Your Sales Presentation Is Losing You Business

February 25, 2016 - Read it and weep.  That PowerPoint presentation your company dutifully customizes and sends to prospects is costing you business—I can almost guarantee it. In my 15 years of work in marketing for the mortgage industry, I have rarely come across a sales presentation that reflected favorably on a company.  Companies invest in experts to make…

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The #1 Tip Sales & Marketing Can Learn from Reality TV Stars

January 21, 2016 - In this day and age when celebrities are earning tens of millions per year, many people surely wonder why reality stars such as Kim Kardashian and Snooki are on the Forbes 2015 list of best-paid celebrities.  What have they done to earn so much?  Unlike musicians and actors who bring a great voice or acting…

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What’s the Optimal Marketing Budget?

December 17, 2015 - Most companies grapple with how much to invest in marketing. What percentage of their revenues should they spend? Under the umbrella of “marketing” we include branding, advertising, public relations and social media. Most small to medium-sized companies tend to under-invest in marketing, taking the view that not spending is saving.  But this is no truer than…

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4 Lessons James Bond Can Teach Every Company

November 18, 2015 - Bond, James Bond. Many images come to mind when we hear those words.  No matter his various incarnations by different actors, virtually everyone knows who James Bond is and has a solid image of what James Bond stands for. We could all learn a lot from James Bond and his brand. Whether you’re planning your marketing…

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5 Invaluable Ways to Make the Most of Conferences

October 13, 2015 - Conferences are a great place to nurture client relationships, cultivate prospects and generate new clients.   Doing this well requires some forethought– and it may not be in the ways you expect.  Check out these five tips that could change your effectiveness at conferences for years to come: 1. Walk with an enthusiastic fan Walking the…

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Your Website Is Outdated

September 24, 2015 - What if I told you that your website looks outdated?  At first, you might think that I am totally off base, but if you read on I bet you will change your mind. As a starting point, let’s look at a few websites that are definitely not outdated, starting with the world’s most valuable brand:…

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