6 Tips to Get Prospects to Open Your Email

6 Tips to Get Prospects to Open Your Email

September 21, 2016 - “You had me at hello.” That’s a profound statement that goes well beyond the movie Jerry Maguire, where it became famous. First impressions can make all the difference in the world.  And marketing is all about first impressions.  When it comes to reaching prospects by email, the first impression is not made when someone opens…

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What Marketing Tactic Yields 4,300% ROI?

August 18, 2016 - It’s not direct mail.  Nor advertising.  Nor conference attendance.  Nor webinars.  Nor cold calling. There is one marketing tactic that most of today’s expert marketers agree ranks as the most effective tactic to create, nurture and retain customers.  The best part is, it’s not expensive and can be done regularly. So what is it? While…

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Today’s #1 Can’t Miss Marketing Tactic

July 20, 2016 - One thing is certain in marketing and sales:  what worked last year may not work today. Indeed, the methods we use to get prospects to say “yes” keep evolving. Nowadays, prospects are more skeptical of sales pitches, even jaded by them.  On the other hand, they are hungry for information.  They research companies and products…

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Diversity & Dodd-Frank: What You Should Know

June 6, 2016 - The sweeping Dodd-Frank reform included a little-known provision governing diversity. It required the CFPB and other federal agencies, including the Fed, OCC, and FDIC, to establish their own Office of Minority and Women Inclusion (OMWI).  If you’re engaging women-owned and minority-owned firms, you’ll be happy to hear that you’re probably complying with the diversity standards being…

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5 Great Reasons to Get Published

May 11, 2016 - One of the many things we do here at Strategic Vantage is help our clients become well-known as thought leaders in the industry.  A great way to do this is to get articles published under their byline.  These articles give our clients credibility and sought-after attention from prospects. And that’s not all.  Getting published has…

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7 Ways to Ensure Your Press Release Gets Noticed

April 21, 2016 - There’s nothing more fundamental to an effective public relations strategy than the press release. The media landscape and delivery mechanisms may have changed radically over the past 20+ years, but the press release has never gone out of style nor lost its value – if it’s done correctly. Three years ago this month we wrote…

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The Elevator Pitch & Winston Churchill

March 22, 2016 - “If you want me to speak for two minutes, it will take me three weeks of preparation. If you want me to speak for thirty minutes, it will take me a week to prepare. If you want me to speak for an hour, I am ready now.” – Winston Churchill Like many sage leaders, Winston…

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Your Sales Presentation Is Losing You Business

February 25, 2016 - Read it and weep.  That PowerPoint presentation your company dutifully customizes and sends to prospects is costing you business—I can almost guarantee it. In my 15 years of work in marketing for the mortgage industry, I have rarely come across a sales presentation that reflected favorably on a company.  Companies invest in experts to make…

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The #1 Tip Sales & Marketing Can Learn from Reality TV Stars

January 21, 2016 - In this day and age when celebrities are earning tens of millions per year, many people surely wonder why reality stars such as Kim Kardashian and Snooki are on the Forbes 2015 list of best-paid celebrities.  What have they done to earn so much?  Unlike musicians and actors who bring a great voice or acting…

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What’s the Optimal Marketing Budget?

December 17, 2015 - Most companies grapple with how much to invest in marketing. What percentage of their revenues should they spend? Under the umbrella of “marketing” we include branding, advertising, public relations and social media. Most small to medium-sized companies tend to under-invest in marketing, taking the view that not spending is saving.  But this is no truer than…

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