Category: blog
4 Clues Your Brand Needs a Makeover
August 26, 2015 -
As many companies prepare for upcoming conventions and focus on putting their best foot forward, it’s a great time to think about how your company will be perceived. So I ask you this: if you were to launch your company today, what branding would it have? Would you choose your current logo, name, colors and tagline?…
How to Create a Killer Exhibit Booth
August 5, 2015 -
Eager to catch the attention of prospects with your exhibit booth? As one lap around an exhibit hall will show you, that’s easier said than done. Here are five tips to making sure your exhibit booth generates results: 1) Think billboard, not brochure booth should read much more like a billboard than a brochure. When…
10 Ways to Get the Most Out Of Postcard Marketing
July 23, 2015 -
With conference season about to heat up again, many companies will be contemplating how to best reach their prospects. Does old-Afashioned direct mail still make sense? You bet it does! Direct mail actually outperforms all digital channels combined by nearly 600%, according to the Direct Marketing Association’s 2015 Response Rate Report. And guess which format…
20 Things I’ve Learned From 20 Years in Marketing
May 28, 2015 -
Over the course of two decades of promoting companies, I’ve learned that marketing wisdom is worth its weight in gold. I recall my early days in marketing, and I chuckle at how many amateur mistakes I made. I now see those kinds of mistakes on a daily basis. They are everywhere. Great marketing, after all,…
Your Business Card: Is it Helping or Hurting Your Sales?
April 28, 2015 -
I often say that a business card is a company’s most-used brochure. It’s tiny as brochures go, but it has a very similar purpose—and can have greater importance. Besides providing your contact details, your business card gives those who receive it an instant impression as to who your company is, what it stands for and…
5 Ways Your Staff Fails at Marketing Your Company
March 26, 2015 -
Everyone in your company is in marketing. You may not think so, but from your salespeople to your admin to your HR manager, everyone is in the business of marketing your company— and most do a poor job of it. While your marketing department may have a well-coordinated plan to grow your business, it’s likely…
4 Steps To Writing An Amazing Press Release
February 25, 2015 -
One of the most misunderstood marketing tools is the press release. People think that anyone can write a press release. Yes, anyone can write a press release—at least one that will be ignored by the press. But few can write a press release that will generate great press coverage and ignite the interest of the…
How to Create a Killer Sales Presentation
January 21, 2015 -
Odds are 10 to 1 your company is using a subpar sales presentation. The statistic is not scientific, but if I had to guess, I’d say it’s probably more like 20 to 1. Most companies have very unimpressive sales presentations. That’s because of the misguided idea that salespeople should be able to create a killer…
6 Ways You’ll Lose Money in Email Marketing
December 17, 2014 -
Consider this: fixing one common email marketing mistake can raise the rate at which prospects open your email by 137% and increase click-through rates by 129%, according to one study. Indeed, fixing common mistakes can dramatically improve the ROI of email marketing. In fact, just recently one of our clients remarked at how much his…
The Secret To M&A Success
December 4, 2014 -
Each year, hundreds of companies in our industry fail to grow. Others only see small gains. Very few, on the other hand, strike it rich. This article is about one company that struck it rich – really rich. I had the opportunity to talk with Jay Meadows, the former CEO of Rapid Reporting, a one-time…