4 Lessons James Bond Can Teach Every Company

4 Lessons James Bond Can Teach Every Company

November 18, 2015 - Bond, James Bond. Many images come to mind when we hear those words.  No matter his various incarnations by different actors, virtually everyone knows who James Bond is and has a solid image of what James Bond stands for. We could all learn a lot from James Bond and his brand. Whether you’re planning your marketing…

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5 Invaluable Ways to Make the Most of Conferences

October 13, 2015 - Conferences are a great place to nurture client relationships, cultivate prospects and generate new clients.   Doing this well requires some forethought– and it may not be in the ways you expect.  Check out these five tips that could change your effectiveness at conferences for years to come: 1. Walk with an enthusiastic fan Walking the…

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Your Website Is Outdated

September 24, 2015 - What if I told you that your website looks outdated?  At first, you might think that I am totally off base, but if you read on I bet you will change your mind. As a starting point, let’s look at a few websites that are definitely not outdated, starting with the world’s most valuable brand:…

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4 Clues Your Brand Needs a Makeover

August 26, 2015 - As many companies prepare for upcoming conventions and focus on putting their best foot forward, it’s a great time to think about how your company will be perceived. So I ask you this: if you were to launch your company today, what branding would it have? Would you choose your current logo, name, colors and tagline?…

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How to Create a Killer Exhibit Booth

August 5, 2015 - Eager to catch the attention of prospects with your exhibit booth?  As one lap around an exhibit hall will show you, that’s easier said than done.  Here are five tips to making sure your exhibit booth generates results: 1) Think billboard, not brochure booth should read much more like a billboard than a brochure.  When…

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10 Ways to Get the Most Out Of Postcard Marketing

July 23, 2015 - With conference season about to heat up again, many companies will be contemplating how to best reach their prospects. Does old-Afashioned direct mail still make sense? You bet it does! Direct mail actually outperforms all digital channels combined by nearly 600%, according to the Direct Marketing Association’s 2015 Response Rate Report. And guess which format…

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20 Things I’ve Learned From 20 Years in Marketing

May 28, 2015 - Over the course of two decades of promoting companies, I’ve learned that marketing wisdom is worth its weight in gold. I recall my early days in marketing, and I chuckle at how many amateur mistakes I made. I now see those kinds of mistakes on a daily basis. They are everywhere. Great marketing, after all,…

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Your Business Card: Is it Helping or Hurting Your Sales?

April 28, 2015 - I often say that a business card is a company’s most-used brochure. It’s tiny as brochures go, but it has a very similar purpose—and can have greater importance. Besides providing your contact details, your business card gives those who receive it an instant impression as to who your company is, what it stands for and…

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5 Ways Your Staff Fails at Marketing Your Company

March 26, 2015 - Everyone in your company is in marketing. You may not think so, but from your salespeople to your admin to your HR manager, everyone is in the business of marketing your company— and most do a poor job of it. While your marketing department may have a well-coordinated plan to grow your business, it’s likely…

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4 Steps To Writing An Amazing Press Release

February 25, 2015 - One of the most misunderstood marketing tools is the press release. People think that anyone can write a press release. Yes, anyone can write a press release—at least one that will be ignored by the press. But few can write a press release that will generate great press coverage and ignite the interest of the…

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