How to Create a Killer Sales Presentation

How to Create a Killer Sales Presentation

January 21, 2015 - Odds are 10 to 1 your company is using a subpar sales presentation. The statistic is not scientific, but if I had to guess, I’d say it’s probably more like 20 to 1. Most companies have very unimpressive sales presentations. That’s because of the misguided idea that salespeople should be able to create a killer…

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6 Ways You’ll Lose Money in Email Marketing

December 17, 2014 - Consider this: fixing one common email marketing mistake can raise the rate at which prospects open your email by 137% and increase click-through rates by 129%, according to one study. Indeed, fixing common mistakes can dramatically improve the ROI of email marketing. In fact, just recently one of our clients remarked at how much his…

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The Secret To M&A Success

December 4, 2014 - Each year, hundreds of companies in our industry fail to grow. Others only see small gains. Very few, on the other hand, strike it rich. This article is about one company that struck it rich – really rich. I had the opportunity to talk with Jay Meadows, the former CEO of Rapid Reporting, a one-time…

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5 Appalling Sales Presentation Mistakes

November 19, 2014 - 1. Quickly dive into your speech This might be one of the worst standard practices in business: salespeople start their meeting with introductions, proceed with a company overview and then dive into their sales pitch. By doing so, they’ve missed a huge opportunity to get to know the prospect. Instead, it’s best to start with…

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5 Tips to Becoming Famous like Beyonce

October 14, 2014 - What do Kim Kardashian, Coca Cola and Beyonce have in common? Publicity. Thanks in large part to publicity, they became famous. Tell me you drink Coca-Cola because it tastes great, and I’ll bet you’ve never tried Chek Cola. Do you think Beyonce is a better singer than the tens of thousands of other talented singers…

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2014 Strategic Vantage Booth Contest

October 14, 2014 - Your nominations came in via Twitter and email for the industry’s best booth, and after narrowing down the entries to three finalists, you voted for the winner of our Booth Design Contest. And the winners are… 1st Place        Velocify 2nd Place      Rekon 3rd Place       Platinum Data Congratulations…

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The #1 Mistake LinkedIn Users Make

September 24, 2014 - Today, LinkedIn is the de facto standard to connect with other business executives on social media. Most everyone uses it. Yet only a tiny percentage are actually leveraging it to increase their profiles and grow their businesses. Here’s why. Most people think leveraging LinkedIn is about connecting to colleagues. If you’re among them, you’re missing…

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6 Things To Do Right Now For Conference Preparation

August 12, 2014 - When it comes to conference marketing and networking, preparation is critical to success. Here’s what you need to do right now: 1. Check your marketing materials. Are your brochures, exhibit booth, business cards, website and meeting room signage up to date and looking sharp?  Or do they inadvertently encourage prospects to seek help from your…

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5 LinkedIn Mistakes To Avoid

August 12, 2014 - Just recently, I connected with a business executive via LinkedIn.  I instantly saw the executive had made one of the number one mistakes people make on LinkedIn: using a photo of himself with his family as his profile photo.  While for Facebook that’s par for the course, it’s not suitable for LinkedIn.  He inspired me…

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$100 for the Best Conference Booth Photo

July 18, 2014 - Do you have a photo or design of an exhibit booth from our industry? Maybe it’s your company’s booth, maybe it’s someone else’s booth. Either way, tweet it or email it to us for a chance to win $100 or $75. Here’s how it works: Tweet a photo you’ve taken of your exhibit booth or someone else’s…

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