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Unify Video is first industry CRM tool to enable loan officers to create and compliance-test video messages before sending them to borrowers.


ROSEVILLE, MN, October 16, 2017 – Cross Media is launching new mobile and video apps for its pioneering Unify® CRM technology that will enable loan officers to build deeper relationships with mortgage borrowers and close more loans. Both tools will be available in November 2017.


Unify Video is the first technology that will let loans officers create video messages and quickly screen them for compliance before sending them to borrowers by email. The feature is built within Unify, unlike other CRM software that connects to third party video services for much higher costs. A small fee will apply to use Unify Video.


Unify Mobile will enable loan officers to remotely manage contacts and view loan status updates while simultaneously leveraging GPS, cameras, voice recognition and other smartphone technologies. For example, loan officers could use the voice recognition feature to add notes to loan files or to a contact database while they’re out in the field. The app will be made available for IOS and Android phones.


Cross Media’s Unify CRM allows mortgage professionals to increase efficiency, integrate multiple systems into one easy-to-use platform, and capitalize on sales, all from one dashboard.


“With low rates and tight housing inventories, competition between mortgage lenders is at an all-time high,” said Scott Lidberg, president of Cross Media. “To win business, loan officers must engage mortgage borrowers in more compelling, meaningful ways. Unify Video adds an incredible amount of authenticity to a loan officer’s email campaigns, while Unify Mobile lets them bring their sales technology wherever they go. Both will help lenders build deeper, more trusting relationships with borrowers, and ultimately close more loans.”


Lidberg added that recent studies showing the increasing effectiveness of video for marketing to consumers were a major factor in deciding to launch Unify Video. “An email with an embedded video message could double the chances of bringing borrowers to your website,” Lidberg said. “No lender should be without such a powerful marketing tool, especially when selling something as complicated as mortgage loans. With Unify Video, we make it easy.”


Both Unify Mobile and Unify Video will be available to view or demo at the upcoming MBA Annual Convention in Denver from October 22-October 25. To schedule a personal demonstration click here.