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Advice for 2020

December 20, 2019 - Most of us spend so little time seeing each other face-to-face. So this month, we are sharing a video of our agency president, Rosalie Berg, providing her insights and advice on topics that are relevant not just to those in sales and marketing, but a...

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Your 2020 Marketing Budget: Important Considerations

November 25, 2019 - Your company’s marketing budget has a huge impact on your company’s growth. But how do you decide how much to allocate? It seems most companies have a good idea of how to create budgets for administrative and operations expenses. Yet when it come...

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5 Errors to Avoid at Your Exhibit Booth

October 16, 2019 - Exhibiting is not inexpensive. So if you’re going to do it, it’s critical to make sure you get optimal ROI. It’s easy to assume that your exhibit staff will know how to best take advantage of the opportunity. But that’s a huge assumption c...

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Working on Your Website? Avoid These Top 3 Mistakes

September 25, 2019 - A website has become a company's most important marketing piece. A great website draws in prospects, educates them, impresses them, and helps convert them into clients. Easy enough, right? Well, not always. There are three main mistakes we see com...

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Public Relations 101: Misconceptions About Publicity That Will Hurt Your Business

August 15, 2019 - There is an old saying: “Advertising is what you pay for, publicity is what you pray for.” Indeed, publicity can be worth its weight in gold. A 2014 study by Nielsen commissioned by inPowered on the role of content on the consumer’s decision...

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