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The Great Resignation of Marketing Executives Meets a Market Contraction: How to Optimally Staff Marketing in 2023

Feeling the pressures of both “The Great Resignation” and the contraction in the mortgage industry? You’re not alone. It's a tricky time for companies in our industry, and many marketing departments are feeling the brunt of it. But don't lose h...


The Answer to Content Writing Challenges

Back in 1996, Bill Gates coined the now-famous phrase, “content is king,” by publishing an essay with that title. It contained remarkable predictions that are proving true year after year. “Content is where I expect much of the real money wi...


MBA’s Chief Economist Fratantoni Sheds Light on Market Opportunities

At the MBA Annual Convention, it was clear to me that our industry has a fighting spirit. We’ve all seen the market go up and down over the years. While this market is unique in countless ways, we know that high interest rates won't last forever—...


7 Considerations to Maximize Your Conference ROI

Maximizing your return on investment (ROI) from conferences should be a top priority for anyone in sales and marketing. And achieving optimal ROI depends heavily on advance preparation. With so many moving parts to consider, it can be easy to miss...


5 Mistakes To Avoid When Blogging

“Content is king.” Those are the famous words written by Bill Gates in an essay published on the Microsoft website back in 1996. Gates went on to write “Content is where I expect much of the real money will be made on the internet, just as it w...