Our Blog


STRATMOR Group: The Latest Trends in Signing Bonuses

The mortgage advisory firm looks at which types of mortgage lenders are paying bonuses, how bonuses are structured and the data and tools available to lenders. July 21, 2022 – GREENWOOD VILLAGE, Colo., – Even in today’s challenging market, h...


5 Mistakes To Avoid When Blogging

“Content is king.” Those are the famous words written by Bill Gates in an essay published on the Microsoft website back in 1996. Gates went on to write “Content is where I expect much of the real money will be made on the internet, just as it w...


Perceived Urgency: The Holy Grail for Marketing & Sales

Perceived urgency. It’s what can make a deal close quickly or delay it indefinitely. For marketers and sales executives, the challenge is conveying that sense of urgency. How do you get prospects to think that what you’re selling is something ...


Does Your Business Card Make a Great First Impression?

I often say that a business card is a company’s most-used brochure. It’s tiny as brochures go, but it has a very similar purpose - and can even have greater importance. Besides providing your contact details, your business card gives those who re...


The Secret to Achieving Excellent SEO

Great SEO. It’s the golden goose of marketing. For most companies, it can be a fabulous source of ongoing leads and credibility. The problem is, most people don’t know how to best achieve great SEO. They try to build back-links and optimize th...