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Press Release Newswires: A Waste of Money?

May 18, 2021 - Think about this: A mallet can be an invaluable tool. But is it always the right tool? Press release distribution wire services are an often misused, very expensive mallet. The reality is, most companies pour way too much money into wire services....


How to Achieve a 760% Increase in Revenue with Marketing

April 15, 2021 - Peter Drucker, one of the most acclaimed, influential thinkers on management, wrote “The aim of marketing is to make selling superfluous.” These are profound words that every business leader, sales executive and marketer needs to remember. In ...


Adapting your Marketing, Branding and PR to Our Pandemic World

March 11, 2021 - On the one year anniversary of the pandemic, Strategic Vantage president Rosalie Berg was asked to present to the members of the Empire State Mortgage Bankers Association on what companies should be doing right now in terms of marketing, social media...


3 Ways to Get the Biggest Bang for Your Blog

February 18, 2021 - One blog gets five impressions. Another gets one million. Ever wonder why? The answer lies in the saying “it’s not what you do, it’s what you do with it.” That’s because the way the world digests information has forever changed—and so ...


7 Do’s and Don’ts for Generating Publicity in Mortgage Trade Media

January 20, 2021 - You are charged with generating publicity for your company. There are so many exciting aspects about your firm to tell the world, but where do you start? As is usually the case in life, you start with the people—not your people, but the people in t...