RECENT POSTS
LoanLogics Names Drew Milburn SVP for Correspondent Lending
January 21, 2021 -
Addition of 20-year industry veteran shows company commitment to the channel
January 21, 2021 – Trevose, PA – LoanLogics, a recognized leader in loan quality technology for mortgage manufacturing and loan acquisition, announced that Drew Milbu...
7 Do’s and Don’ts for Generating Publicity in Mortgage Trade Media
January 20, 2021 -
By SAM GARCIA, Publicist, Strategic Vantage
You are charged with generating publicity for your company. There are so many exciting aspects about your firm to tell the world, but where do you start? As is usually the case in life, you start with th...
How to Market Your Company in 2021, in the Dawn of the Post-Pandemic Era
December 15, 2020 -
2021 will present all-new challenges for companies, so marketing, sales and public relations executives will need to adapt accordingly. In this video, mortgage industry expert and president of Strategic Vantage, Rosalie Berg, shares her vision of wha...
How PR Really Works—And Should It Be in Your 2021 Budget?
November 17, 2020 -
I find that most companies in our industry don’t really understand the concept of public relations, nor are they aware of the monumental impact that a good publicist can have on their business. Either they’ve never used a publicist, or they’ve ...
5 Ways to Improve your Google SEO with PR
October 21, 2020 -
In a world where prospects are making selections based on Google search results, it makes sense that companies want to rank high in searches. What some companies don’t seem to realize, though, is that leveraging public relations (PR) is one of the ...