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Public Relations 101: Misconceptions About Publicity That Will Hurt Your Business

August 15, 2019 - There is an old saying: “Advertising is what you pay for, publicity is what you pray for.” Indeed, publicity can be worth its weight in gold. A 2014 study by Nielsen commissioned by inPowered on the role of content on the consumer’s decision...

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A CEO’s Invaluable Advice on Marketing, PR & Growing a Company’s Valuation

July 29, 2019 - An Interview with Lionel Urban, Co-Founder, PCLender  I recently interviewed Lionel Urban, who cofounded PCLender in 1997 and successfully sold it not once but twice—in 2011 to Black Knight (formerly LPS), and in 2017 to Fiserv. The second ti...

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5 Steps To A Successful Product, Service Or Company Launch

June 26, 2019 - What was the greatest launch of the year? If you played your cards correctly and invested wisely, yours may have been the product, service or company launch that was on everyone’s mind. But odds are it wasn’t. That’s because it’s easy for ...

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A CEO’s Tips to Growing and Selling a Business: Q&A with Chris Saitta

May 29, 2019 - We recently interviewed Chris Saitta, managing director, Calterra Capital, to learn his keys to success. Chris played founding roles in two prosperous mortgage technology companies, Equator and Resitrader, both of which were Strategic Vantage clients...

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7 Lessons from Kylie Jenner: How to Turn Lemons Into $1B Lemonade

April 30, 2019 - Maybe you’ve never heard of Kylie Jenner, the lesser-known half-sister of reality TV star and fashion mogul Kim Kardashian. But at age 21, Kylie is the world’s youngest self-made billionaire with a net worth of $1 billion, according to Forbes mag...

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