March 13, 2019 - By Rosalie Berg, President, Strategic Vantage   I often say that a business card is a company’s most-used brochure. It’s tiny as brochures go, but it has a very similar purpose—and can have greater importance. Besides providing your ...

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February 14, 2019 - If you’ve ever thought that reporters are key influencers to fame and success, you are onto something.  Get them to love you, and you will have ample, favorable press coverage that no money can buy.  But get them to hate you, and you’ll struggl...

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January 28, 2019 - By Rosalie Berg, President, Strategic Vantage Have you figured out what your optimal public relations (PR) budget is for 2019?  Chances are, you may still be grappling with it or may be wondering if you have set aside the right amount.  Heck, yo...

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December 19, 2018 - By Rosalie Berg, President, Strategic Vantage   Almost everything changes with time. Marketing is one of them.  A huge mistake that sales and marketing executives make is relying on their “tried and true” strategies and tactics withou...

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November 13, 2018 - By Rosalie Berg, President, Strategic Vantage   This past weekend I witnessed an awesome phenomenon.  It has a great lesson for all of us. I was at a high school robotics competition in which a top ranked team captain had to pick a par...

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