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7 Ways to Ensure Your Press Release Gets Noticed

April 21, 2016 - There’s nothing more fundamental to an effective public relations strategy than the press release. The media landscape and delivery mechanisms may have changed radically over the past 20+ years, but the press release has never gone out of style nor...


The Elevator Pitch & Winston Churchill

March 22, 2016 - “If you want me to speak for two minutes, it will take me three weeks of preparation. If you want me to speak for thirty minutes, it will take me a week to prepare. If you want me to speak for an hour, I am ready now.” – Winston Churchill Li...


Your Sales Presentation Is Losing You Business

February 25, 2016 - Read it and weep.  That PowerPoint presentation your company dutifully customizes and sends to prospects is costing you business—I can almost guarantee it. In my 15 years of work in marketing for the mortgage industry, I have rarely come across...


The #1 Tip Sales & Marketing Can Learn from Reality TV Stars

January 21, 2016 - In this day and age when celebrities are earning tens of millions per year, many people surely wonder why reality stars such as Kim Kardashian and Snooki are on the Forbes 2015 list of best-paid celebrities.  What have they done to earn so much?  U...


What’s the Optimal Marketing Budget?

December 17, 2015 - Most companies grapple with how much to invest in marketing. What percentage of their revenues should they spend? Under the umbrella of “marketing” we include branding, advertising, public relations and social media. Most small to medium-sized...