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6 Mistakes to Avoid at Your Exhibit Booth

February 12, 2014 - If you’ve made the investment to exhibit, here are key mistakes your staff will want to avoid:   1. Placing a table at the front perimeter of your exhibit space You want prospects to enter your space, not feel blocked off. Plus, atten...


Great Solutions Need Great PR & Marketing in The Compliance Age

January 20, 2014 - Here we are at the beginning of a new year and you have a great product or service to promote that will help customers meet the demands of the new compliance environment.  Your timing is perfect and the world will beat a path directly to your door....


9 Reasons Print Ads Fail

January 20, 2014 - 1. Boring Graphics If the design doesn’t force you to look, odds are that you won’t!   Don’t be shy about using photographs.  Studies have shown that photos in print ads draw the eyes of prospects – even a small photo can be effective. ...


Determining Your Marketing Budget

December 11, 2013 - How much a company invests in marketing and public relations can have a dramatic impact on a company’s growth.  So what’s the magic number? According to the global market intelligence firm IDC (International Data Corporation), the average mar...


5 Steps to Ace Your Next Press Interview

October 21, 2013 - Acing an interview takes more than just knowledge of one’s own company.  It takes awareness of national business news as well as mortgage industry news in order to keep abreast of what’s on reporters’ minds. That way, you can anticipate the ...