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5 Steps to Ace Your Next Press Interview

October 21, 2013 - Acing an interview takes more than just knowledge of one’s own company.  It takes awareness of national business news as well as mortgage industry news in order to keep abreast of what’s on reporters’ minds. That way, you can anticipate the ...


7 Key Steps in Launching a New Product or Service

September 24, 2013 - Conferences are prime time for companies to launch new products or services, so if you are gearing up for a launch, here are critical steps to keep in mind. 1. Craft a compelling message Figure out what makes your product special in the eyes of...


6 Email Marketing Mistakes to Avoid

September 24, 2013 - Before you press “send,” make sure you’re not making one of these big email marketing mistakes. 1. Using a boring subject line. Studies find that 33% of email recipients open emails based on subject line alone. Create a subject line that ...


5 Reasons PR Gets Addicting

August 21, 2013 - Some call it addicting. Others call it a business necessity. In my experience, once companies experience a well executed public relations campaign, they’re forever hooked. PR changes their playing field: prospects are more plentiful and deals close...


6 Reasons the Press May Hate You

April 29, 2013 - 1. You are a bother If you call a reporter and simply ask, “Did you get my press release?” right after distributing it, they may hate you. Yes, they got the press release, and 10 others prior to it. If you don’t have real value to add beyond...