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7 Tips to Improve Your Newsletter’s ROI

October 25, 2018 - By Rosalie Berg, President, Strategic Vantage Each year, we find new ways to improve upon old tactics.  Today, we’ll discuss how you can improve the effectiveness of your newsletter marketing by making it interactive.  After all, newsletters a...

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9 Reasons You Should Get Published

September 27, 2018 - By Rosalie Berg, President, Strategic Vantage You don’t need to be Rob Chrisman or James Patterson to know that getting published can make you famous. Whether you’re writing thought leadership articles, blogs or books, a strategically placed, ...

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5 Great Tips to Get your Press Release Published

August 23, 2018 - Everyone wants publicity. But distributing a press release into the news mix does not guarantee that an editor or reporter will notice it, much less read it and cover it in their publication.  Every day editors and reporters covering the mortgage...

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Blog Writing for the Mortgage Industry: What You Should Know

July 12, 2018 - By Rosalie Berg, President, Strategic Vantage   Of all the marketing tactics that have gained popularity in the mortgage industry over the past decade, blog writing has stood the test of time.  But there’s much more to blogging than mee...

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5 Statistics You’ll Want to Know on How Publicity Fuels Sales

June 25, 2018 - By Warren Lutz, Vice President, Strategic Vantage   Positive publicity. It can do wonders for a business. As publicists, we know this is true. But why is it so effective?  Here are five fascinating statistics that shed light on why the ri...

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