RECENT POSTS
6 Reasons the Press May Hate You
April 29, 2013 -
1. You are a bother
If you call a reporter and simply ask, “Did you get my press release?” right after distributing it, they may hate you. Yes, they got the press release, and 10 others prior to it. If you don’t have real value to add beyond...
5 Tips to Getting Your Press Release Published
April 10, 2013 -
Everyone wants publicity. But distributing a press release into the news mix does not guarantee that an editor or reporter will notice it, much less read it and cover it in their publication.
Every day editors and reporters covering the mortgage i...