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PR, Marketing and the Future Sale of Your Business

When it comes to selling a business, how important are marketing and public relations?  According to Jay Meadows, the former CEO of our longtime client Rapid Reporting, they’re absolutely critical.  “I never could have sold my business without ...


6 Mistakes to Avoid at Your Exhibit Booth

If you’ve made the investment to exhibit, here are key mistakes your staff will want to avoid:   1. Placing a table at the front perimeter of your exhibit space You want prospects to enter your space, not feel blocked off. Plus, atten...


Great Solutions Need Great PR & Marketing in The Compliance Age

Here we are at the beginning of a new year and you have a great product or service to promote that will help customers meet the demands of the new compliance environment.  Your timing is perfect and the world will beat a path directly to your door....


9 Reasons Print Ads Fail

1. Boring Graphics If the design doesn’t force you to look, odds are that you won’t!   Don’t be shy about using photographs.  Studies have shown that photos in print ads draw the eyes of prospects – even a small photo can be effective. ...


Determining Your Marketing Budget

How much a company invests in marketing and public relations can have a dramatic impact on a company’s growth.  So what’s the magic number? According to the global market intelligence firm IDC (International Data Corporation), the average mar...