October 25, 2018 - Each year, we find new ways to improve upon old tactics.  Today, we’ll discuss how you can improve the effectiveness of your newsletter marketing by making it interactive.  After all, newsletters are an excellent vehicle to grow sales, enabling y...

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September 27, 2018 - You don’t need to be Rob Chrisman or James Patterson to know that getting published can make you famous. Whether you’re writing thought leadership articles, blogs or books, a strategically placed, well-written piece can have significant, far-reac...

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August 23, 2018 - Everyone wants publicity. But distributing a press release into the news mix does not guarantee that an editor or reporter will notice it, much less read it and cover it in their publication.  Every day editors and reporters covering the mortgage...

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July 12, 2018 - By Rosalie Berg, President, Strategic Vantage   Of all the marketing tactics that have gained popularity in the mortgage industry over the past decade, blog writing has stood the test of time.  But there’s much more to blogging than mee...

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June 25, 2018 - By Warren Lutz, Vice President, Strategic Vantage   Positive publicity. It can do wonders for a business. As publicists, we know this is true. But why is it so effective?  Here are five fascinating statistics that shed light on why the ri...

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