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Adapting your Marketing, Branding and PR to Our Pandemic World

On the one year anniversary of the pandemic, Strategic Vantage president Rosalie Berg was asked to present to the members of the Empire State Mortgage Bankers Association on what companies should be doing right now in terms of marketing, social media...


3 Ways to Get the Biggest Bang for Your Blog

One blog gets five impressions. Another gets one million. Ever wonder why? The answer lies in the saying “it’s not what you do, it’s what you do with it.” That’s because the way the world digests information has forever changed—and so ...


7 Do’s and Don’ts for Generating Publicity in Mortgage Trade Media

You are charged with generating publicity for your company. There are so many exciting aspects about your firm to tell the world, but where do you start? As is usually the case in life, you start with the people—not your people, but the people in t...


How to Market Your Company in 2021, in the Dawn of the Post-Pandemic Era

2021 will present all-new challenges for companies, so marketing, sales and public relations executives will need to adapt accordingly. In this video, mortgage industry expert and president of Strategic Vantage, Rosalie Berg, shares her vision of wha...


How PR Really Works—And Should It Be in Your 2021 Budget?

I find that most companies in our industry don’t really understand the concept of public relations, nor are they aware of the monumental impact that a good publicist can have on their business. Either they’ve never used a publicist, or they’ve ...