The time has come to redirect our efforts. After a year spent focusing on how to market your company during a pandemic, it’s time to take stock of your company’s readiness, assets and plans for conference season, because before you know it, confe...

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Think about this: A mallet can be an invaluable tool. But is it always the right tool? Press release distribution wire services are an often misused, very expensive mallet. The reality is, most companies pour way too much money into wire services....

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Peter Drucker, one of the most acclaimed, influential thinkers on management, wrote “The aim of marketing is to make selling superfluous.” These are profound words that every business leader, sales executive and marketer needs to remember. In ...

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On the one year anniversary of the pandemic, Strategic Vantage president Rosalie Berg was asked to present to the members of the Empire State Mortgage Bankers Association on what companies should be doing right now in terms of marketing, social media...

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One blog gets five impressions. Another gets one million. Ever wonder why? The answer lies in the saying “it’s not what you do, it’s what you do with it.” That’s because the way the world digests information has forever changed—and so ...

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