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7 Do’s and Don’ts for Generating Publicity in Mortgage Trade Media

You are charged with generating publicity for your company. There are so many exciting aspects about your firm to tell the world, but where do you start? As is usually the case in life, you start with the people—not your people, but the people in t...


How to Market Your Company in 2021, in the Dawn of the Post-Pandemic Era

2021 will present all-new challenges for companies, so marketing, sales and public relations executives will need to adapt accordingly. In this video, mortgage industry expert and president of Strategic Vantage, Rosalie Berg, shares her vision of wha...


How PR Really Works—And Should It Be in Your 2021 Budget?

I find that most companies in our industry don’t really understand the concept of public relations, nor are they aware of the monumental impact that a good publicist can have on their business. Either they’ve never used a publicist, or they’ve ...


5 Ways to Improve your Google SEO with PR

In a world where prospects are making selections based on Google search results, it makes sense that companies want to rank high in searches. What some companies don’t seem to realize, though, is that leveraging public relations (PR) is one of the ...


How to Capture Your Prospects’ Attention

Like it or not, marketing is everywhere these days. It’s on our electronic devices, throughout our neighborhoods, inside our homes—everywhere. Add to that the fact that our attention spans continue to fall—from 12 seconds to 8 seconds since the...