In a world where prospects are making selections based on Google search results, it makes sense that companies want to rank high in searches. What some companies don’t seem to realize, though, is that leveraging public relations (PR) is one of the ...

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Like it or not, marketing is everywhere these days. It’s on our electronic devices, throughout our neighborhoods, inside our homes—everywhere. Add to that the fact that our attention spans continue to fall—from 12 seconds to 8 seconds since the...

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Is your website holding your company back? If you’re in the mortgage industry, chances are, it is. To my estimation, more than 75% of our industry’s websites are substandard and cast an unprofessional image. Yes, more than 75% of them are unequiv...

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There’s a lot of talk about how the pandemic has changed our industry over the past four months. Thanks to Hubspot’s newly released insights into the impact of the pandemic on digital business, we have statistics on which marketing tactics are wo...

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Many executives have been asking us the same question. It’s a wise one, especially in light of the pandemic’s impact on travel and conference attendance. Here’s a 2-minute video with Strategic Vantage president Rosalie Berg’s answer, which is...

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