August 23, 2018 - Everyone wants publicity. But distributing a press release into the news mix does not guarantee that an editor or reporter will notice it, much less read it and cover it in their publication.  Every day editors and reporters covering the mortgage...

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July 12, 2018 - By Rosalie Berg, President, Strategic Vantage   Of all the marketing tactics that have gained popularity in the mortgage industry over the past decade, blog writing has stood the test of time.  But there’s much more to blogging than mee...

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June 25, 2018 - By Warren Lutz, Vice President, Strategic Vantage   Positive publicity. It can do wonders for a business. As publicists, we know this is true. But why is it so effective?  Here are five fascinating statistics that shed light on why the ri...

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May 8, 2018 - By Rosalie Berg, President, Strategic Vantage   When a marketing and communication platform goes as mainstream as LinkedIn, I guess it shouldn’t come as a surprise that many people still don’t know how to effectively use it. I thought ...

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April 10, 2018 - Gartner recently published its findings on what percentage of revenues companies spent on marketing in 2017.  The figure may surprise some of you. If you’re in marketing, sales or senior management, you are smart to wonder how much your company...

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