February 14, 2019 - If you’ve ever thought that reporters are key influencers to fame and success, you are onto something.  Get them to love you, and you will have ample, favorable press coverage that no money can buy.  But get them to hate you, and you’ll struggl...

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January 28, 2019 - Have you figured out what your optimal public relations (PR) budget is for 2019?  Chances are, you may still be grappling with it or may be wondering if you have set aside the right amount.  Heck, you may not even have a PR budget and are not sure ...

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December 19, 2018 - Almost everything changes with time. Marketing is one of them.  A huge mistake that sales and marketing executives make is relying on their “tried and true” strategies and tactics without evaluating whether they still hold true. Marketing has...

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November 13, 2018 - This past weekend I witnessed an awesome phenomenon.  It has a great lesson for all of us. I was at a high school robotics competition in which a top ranked team captain had to pick a partner for the competition from the bottom 20 ranked teams. ...

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October 25, 2018 - Each year, we find new ways to improve upon old tactics.  Today, we’ll discuss how you can improve the effectiveness of your newsletter marketing by making it interactive.  After all, newsletters are an excellent vehicle to grow sales, enabling y...

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