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COVID-19 and the Current Market: 5 Key Considerations

Fluctuating interest rates. No travel. Remote employees. There’s absolutely nothing routine or ordinary about the mortgage industry right now. As we all adapt to our new normal, companies in the mortgage business are faced with the question: How...

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5 Top Press Release Writing Mistakes

When it comes to generating positive publicity, few tools are as valuable and cost effective as the press release. Compared to advertising, press releases require far less time and cost to create. And when done correctly, they produce positive news s...

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Advice for 2020

Most of us spend so little time seeing each other face-to-face. So this month, we are sharing a video of our agency president, Rosalie Berg, providing her insights and advice on topics that are relevant not just to those in sales and marketing, but a...

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Your 2020 Marketing Budget: Important Considerations

Your company’s marketing budget has a huge impact on your company’s growth. But how do you decide how much to allocate? It seems most companies have a good idea of how to create budgets for administrative and operations expenses. Yet when it come...

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5 Errors to Avoid at Your Exhibit Booth

Exhibiting is not inexpensive. So if you’re going to do it, it’s critical to make sure you get optimal ROI. It’s easy to assume that your exhibit staff will know how to best take advantage of the opportunity. But that’s a huge assumption c...

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