September 26, 2017 - Getting people to pay attention is undeniably one of marketing and sales’ biggest challenges. People’s attention spans today are simply shorter. Audiences are less patient and they want to be entertained while being educated. Just like we expec...

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August 22, 2017 - There’s one undeniable advantage to conferences:  they put you in front of prospective clients.  Many of these are people you’ve known for years. If you regularly attend conferences, you probably hear this quite a lot when you bump into a co...

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July 27, 2017 - I just got off the phone with the CEO of a company who told me he’s been doing email marketing for many months now and is not seeing results.  “Is there something wrong with my contact database?” he asks me. The conversation feels like “G...

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June 26, 2017 - It’s amazing to me to see how many companies have underwhelming sales presentations.  Instead of wowing their prospects with a visually impressive deck, they have a dull presentation that is packed with text and lacks sizzle. We are all visual ...

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May 23, 2017 - Getting great, recurring press for your company can seem daunting.  What does it take to get published?  In today’s blog, we capture what some of the mortgage industry’s top editors told us about how companies can get better press.  We heard o...

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