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5 Statistics You’ll Want to Know on How Publicity Fuels Sales

June 25, 2018 - By Warren Lutz, Vice President, Strategic Vantage   Positive publicity. It can do wonders for a business. As publicists, we know this is true. But why is it so effective?  Here are five fascinating statistics that shed light on why the ri...


9 LinkedIn Mistakes You Can’t Afford to Make 

May 8, 2018 - By Rosalie Berg, President, Strategic Vantage   When a marketing and communication platform goes as mainstream as LinkedIn, I guess it shouldn’t come as a surprise that many people still don’t know how to effectively use it. I thought ...


The Right Budget for Marketing: 2017 Data Results

April 10, 2018 - Gartner recently published its findings on what percentage of revenues companies spent on marketing in 2017.  The figure may surprise some of you. If you’re in marketing, sales or senior management, you are smart to wonder how much your company...


Quicken & Amazon Mortgage: Key Lessons in Growth & Marketing

March 15, 2018 - In February 2018, Quicken Loans announced it had become the nation’s largest retail lender, surpassing Wells Fargo.  And now it appears that Amazon, the nation’s largest online retailer, is starting up a mortgage lending division. With such m...


7 Must-Have Attributes of a Great Public Relations Agency

February 26, 2018 - It’s surprising how many people come to me to share their regrets about a public relations agency they hired.  More often than not, they hired the agency with the goal of increasing their company’s name recognition and incoming sales leads.  Ye...