November 25, 2019 -
Your company’s marketing budget has a huge impact on your company’s growth. But how do you decide how much to allocate? It seems most companies have a good idea of how to create budgets for administrative and operations expenses. Yet when it come...
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October 16, 2019 -
Exhibiting is not inexpensive. So if you’re going to do it, it’s critical to make sure you get optimal ROI.
It’s easy to assume that your exhibit staff will know how to best take advantage of the opportunity. But that’s a huge assumption c...
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September 25, 2019 -
A website has become a company's most important marketing piece. A great website draws in prospects, educates them, impresses them, and helps convert them into clients. Easy enough, right? Well, not always.
There are three main mistakes we see com...
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August 15, 2019 -
There is an old saying: “Advertising is what you pay for, publicity is what you pray for.” Indeed, publicity can be worth its weight in gold.
A 2014 study by Nielsen commissioned by inPowered on the role of content on the consumer’s decision...
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July 29, 2019 -
An Interview with Lionel Urban, Co-Founder, PCLender
I recently interviewed Lionel Urban, who cofounded PCLender in 1997 and successfully sold it not once but twice—in 2011 to Black Knight (formerly LPS), and in 2017 to Fiserv. The second ti...
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