November 15, 2017 - In our everyday business and personal lives, one of the most valuable things we can do is persuade people to take the action we wish them to take.  After all, the ability to influence others, to change their minds and have them support our goals, is...

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October 10, 2017 - How do you maximize ROI for your next conference? You prepare-- and you prepare intelligently. Don't merely repeat your old pre-conference routine. It's time to consider new tactics. So here are five smart pre-conference tactics you and your team ca...

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September 26, 2017 - Getting people to pay attention is undeniably one of marketing and sales’ biggest challenges. People’s attention spans today are simply shorter. Audiences are less patient and they want to be entertained while being educated. Just like we expec...

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August 22, 2017 - There’s one undeniable advantage to conferences:  they put you in front of prospective clients.  Many of these are people you’ve known for years. If you regularly attend conferences, you probably hear this quite a lot when you bump into a co...

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July 27, 2017 - I just got off the phone with the CEO of a company who told me he’s been doing email marketing for many months now and is not seeing results.  “Is there something wrong with my contact database?” he asks me. The conversation feels like “G...

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