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5 Reasons Your Company Needs a Professional Writer

March 10, 2017 - According to a survey of 14,000 marketers by Adobe/Econsultancy in the latest Digital Trends report, content marketing leads all other marketing strategies that companies plan to invest in this year. Beyond just content marketing, which refers to...


12 Ways Publicity Fuels Business Growth

February 7, 2017 - One of the most talked about new products last summer was the KFC Extra Crispy Sunscreen. Yes, that's right, sunscreen that smelled like chicken. Actually, the product never reached retailers. But thousands of samples were sent to the media and given...


The Art of Persuasion

January 19, 2017 - Human psychology is an amazing thing.  Through our appearance and the way we communicate, we can easily influence those around us.  In marketing and sales, understanding what makes people tick is critical to success. The most persuasive people u...


Leverage Psychology to Boost Sales in 2017

December 14, 2016 - You’ve developed a product or service.  You’ve been marketing it and selling it.  And sales are plugging along.  But how do you get a real boost in sales? As we all know, it can be hard to take sales to the next level.  The good news is th...


3 Surprising Lessons from the Trump-Clinton Campaign

November 16, 2016 - We pretty much saw it all during this campaign.  The Democrat nominee was not much of a surprise, but on the Republican side it seemed a bit like a publicity stunt when Donald Trump first took the stage (with 16 others) during the primary debates. ...