NewDay USA Hires Digital Marketing Expert Gaurav Bhatia
Former AARP, Capital One executive joins VA lender’s senior team
FULTON, MD – October 23, 2017 – NewDay USA, a national VA mortgage lender, today announced the hiring of Gaurav Bhatia as its new chief digital officer.
Bhatia is a digital marketing pioneer with vast expertise building digital businesses to drive growth and transformation. He has over 15 years of experience integrating online and traditional marketing to create successful strategies for new customer acquisitions. Most recently, Bhatia was vice president of digital strategy and helped grow digital capabilities and membership for AARP. He has held senior leadership positions at several other large companies, including Capital One and Sabre Holdings.
Bhatia also has experience leveraging data, technology and marketing across industries in banking, finance and travel.
“Gaurav is truly a pioneer in his field,” said Rob Posner, CEO of NewDay USA. “He has come to build our digital and membership capabilities to help military veterans access, and learn about their VA benefits. We are very pleased to have him join our executive team.”
“NewDay USA has long been an industry leader in using sophisticated data analytics and information technology to identify veteran families that could benefit from their assistance. In joining NewDay, the company tries to say ‘yes’ to military families as the rest of the industry says no to them,” said Bhatia. “To be a part of this team is truly a great honor.”