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Lead management and automation expert calls platform ‘game changer’

Costa Mesa, California, January 17, 2017 – InSellerate, a software-as-a-service provider of lead management and sales acceleration solutions, today announced that Raj Parekh has joined the company as vice president of business development.


In this role, Parekh will be responsible for growing InSellerate’s client roster of mortgage companies and financial institutions and to lead its efforts to increase awareness and market acceptance of InSellerate’s state-of-the-art consumer acquisition management platform.


Prior to joining Insellerate, Parekh served in key executive positions at LeadPoint and ActiveProspect. He also founded LeadROI, one of the first lead management and mortgage sales automation companies, which was acquired by MediaWhiz, now known as the Matomy Media Group.


“Our commitment at InSellerate is to help mortgage companies grow, and hiring someone like Raj, with his extensive background and experience in lead management and lead generation, is our demonstration of this commitment,” said Josh Friend, founder and CEO of InSellerate. “He is known in the industry as an innovator with integrity and passion, and that is the right fit in the organization we’re building.”


“I’ve been introduced to a lot of very impressive technology solutions over the span of my career, but when I saw the InSellerate platform, I knew this was a game changer,” said Parekh. “Twelve years ago I created a company that changed the landscape of how online consumer inquiries were managed and tracked. InSellerate has taken it to a new level by developing a solution that uses the latest development tools, offers the most advanced features, and meets the industry’s highest security requirements, all through an elegantly designed user interface that highlights the importance of usability and adoption.


“I’m very excited to be a part of the InSellerate team. It has created something that I believe will solve a lot of the existing pitfalls found in other systems,” Parekh added. “Those systems were built on outdated technology standards and lack the ability to meet the evolving needs of their customers. The InSellerate platform meets the complex needs for today’s direct-to-consumer mortgage business and is designed to effectively tackle tomorrow’s challenges. Having that value combination is a unicorn among its competitors.”


InSellerate helps companies optimize lead opportunities by communicating with prospects when they are actively engaged in the buying process. Its first-to-contact dialer technology empowers originators to respond to leads within 30 seconds of making a request. The simple-to-use yet sophisticated system delivers almost instant lead engagement, real-time sales and marketing resource management, and an effective prospect nurture program. The system is fully integrated with leading online lead providers, inbound call systems and web forms.


About InSellerate

InSellerate is a specialized customer relationship management and sales acceleration system that delivers incremental sales and revenue by optimizing consumer direct lead channels, increasing prospect conversion and maximizing sales opportunities through an automated nurture program. With InSellerate, companies can immediately connect to leads while the prospects are actively in the decision-making process, manage their sales team real-time for maximum efficiency and ROI, and build strong customer relationships through trigger-automated nurture marketing campaigns. InSellerate is SSAE 16 certified. For more information, visit