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Back in 1996, Bill Gates coined the now-famous phrase, “content is king,” by publishing an essay with that title. It contained remarkable predictions that are proving true year after year.

“Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting,” Gates wrote. “No company is too small to participate… Opportunities are remarkable.”

As he predicted, many companies are now actively reaping the benefits of content marketing. It’s positively impacting their sales, SEO results, name recognition, reputation, brand loyalty, conversion rates, customer acquisition and recruiting. It’s no wonder the demand for good content has been rising year after year.

But producing great content remains a stumbling block for many companies in the mortgage industry. Many are experiencing the following challenges:

1. Content writers who lack deep mortgage industry knowledge

2. Writers who produce dry, uninformative or inferior content

3. Writers who quit during the ongoing “Great Resignation”—or are at risk of doing so

4. The lack of budget to support the overhead of full-time writing staff

These challenges present a monumental hurdle for many companies. So, what’s the best solution?

In my experience, excellent writers with deep industry experience are very hard to find. Some may be good writers but only have a few years of industry experience, which results in lightweight content with minimal — if any — value to the sophisticated reader. Other writers may have industry experience, but their writing style is dry, long-winded, old-fashioned or ineffective. In both cases, it can be so time-consuming to edit their work that it’s daunting to even assign a writing project at all.

It would be great to be able to train someone to become a good industry writer. But unfortunately, neither excellent writing skills nor deep mortgage industry experience can be taught in weeks or months. It takes years.

All of this explains why content-writing is one of the top reasons companies have been reaching out to my agency. They need great content, and they need it now.

At Strategic Vantage, each of our writers have been with the agency for over 10 years, ensuring that our clients can count on excellent writing, year after year. Whether you need help with monthly blogs, a white paper, content for your website, or a well-written email marketing campaign, we’ll make your job easy.

Want to see how simple it can be? Give us a test project and we’ll show you. Just reach us at to get started.


By Rosalie Berg, President, Strategic Vantage

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