Today, I address a topic that often stirs curiosity and intrigue among our clients and many businesses in the B2B space: industry awards. Are they worth the time and effort? Do they truly impact sales and brand perception? So let’s explore the truth behind these glittering accolades.
According to my research, there is substantial evidence to support the notion that winning industry awards can be very beneficial. For example, a study conducted by the American Marketing Association revealed that companies securing industry awards experienced an impressive 22% increase in sales during the subsequent year.
Meanwhile, research by the National Association of Business Resources found that award-winning companies witnessed a remarkable 15% surge in website traffic after winning an award. This surge is often accompanied by media exposure, which further amplifies brand visibility and paves the way for increased sales. Add social media and email marketing to the equation, and the benefits snowball.
Winning an award not only boosts revenue, but it also creates an impression of innovation and trustworthiness in the eyes of your customers. While an industry award may not guarantee instant success, it’s undeniably a valuable tool for businesses eager to boost their sales and reputation.
When it comes to industry awards, it’s crucial to pursue those that align with your industry, target audience, and business objectives, rather than chasing every award under the sun.
Writing a compelling award nomination is also key. It requires finesse and persuasive storytelling, as well as an understanding of your value proposition and the ability to articulate it effectively. For this reason, entrusting this task to a skilled writer can significantly enhance your chances of success.
At Strategic Vantage, we pride ourselves on helping businesses navigate the world of industry awards. Our team can guide you on which awards are worth pursuing, and have an excellent track record of writing nominations that won awards. In fact, we’ve earned our clients more than 100 awards over the years.
So, as you ponder whether it’s a wise investment to pursue an award, remember that awards are not just shiny virtual trophies—they have the power to elevate your brand, boost sales, and open doors to new opportunities. If you’re curious to learn more, or if you have your eye on a particular award and need help crafting a winning nomination, reach out to us at Info@StrategicVantage.com. We’re here to help you achieve the recognition you deserve.
By Rosalie Berg
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