StrategyWebsites Salespeople Can’t Close What Your Website Scares Off You’ve got a great product. Your sales team knows how to close. But your pipeline…StrategicVantageJuly 29, 2025
Publicity is absolutely critical. A good PR story is infinitely more effective than a front-page ad. Richard Branson
Public RelationsStrategy Industry Awards: Surprising Data on their Impact Industry awards are everywhere, posted on LinkedIn, publicized on press releases, and showcased on company…StrategicVantageJune 2, 2025
ConferencesStrategy The #1 Missed Opportunity at Industry Events Here’s something I see all the time: executives attend a conference or a meeting, they…StrategicVantageApril 22, 2025
SEOStrategy The Hidden Cost of Weak SEO: How Your Company May Be Losing Business If you believe SEO plays a small role in the growth path of your business,…StrategicVantageMarch 10, 2025
CommunicationsPublic Relations The Secret to Getting Mortgage Media Coverage That Drives Business Growth The Power of Perception In 1888, a newspaper published an obituary for Alfred Nobel—except he…StrategicVantageFebruary 19, 2025
CommunicationsStrategy Determining the Right Marketing Budget for 2025 As 2024 comes to a close, one question I often hear from companies in the…StrategicVantageDecember 16, 2024
CommunicationsPublic Relations 2025 Vision: Why Mortgage Industry Leaders Can’t Afford to Ignore PR In 2025, the mortgage industry is poised to face a mix of challenges and opportunities…StrategicVantageDecember 10, 2024
CommunicationsPublic Relations Most Press Releases Fail to Yield Results: Here’s Why Press releases have long been a staple of public relations. They're a good way to…StrategicVantageJuly 17, 2024