CommunicationsStrategy Determining the Right Marketing Budget for 2025 As 2024 comes to a close, one question I often hear from companies in the…StrategicVantageDecember 16, 2024
CommunicationsPublic Relations 2025 Vision: Why Mortgage Industry Leaders Can’t Afford to Ignore PR In 2025, the mortgage industry is poised to face a mix of challenges and opportunities…StrategicVantageDecember 10, 2024
CommunicationsPublic Relations Most Press Releases Fail to Yield Results: Here’s Why Press releases have long been a staple of public relations. They're a good way to…StrategicVantageJuly 17, 2024
Marketing & BrandingStrategy Harvard Business Review: Don’t Cut Your Marketing Budget in a Recession In the face of economic downturns, the instinct for some companies is to slash marketing…StrategicVantageMay 8, 2024
Public RelationsSales Public Relations: Why it Matters to Your Sales If you're in senior management or an executive in sales and marketing—be it at a…StrategicVantageApril 10, 2024
Marketing & BrandingStrategy Choosing the Right 2024 Marketing Budget As the president of Strategic Vantage, one of the most pressing questions I regularly get…adminNovember 8, 2023
Marketing & BrandingStrategy The Art of (Re)branding in the B2B Mortgage Space So, you've recognized the signs. Maybe your logo feels a bit '2010', or your messaging…adminOctober 10, 2023
Public RelationsSales Boosting B2B Sales in a Challenging Mortgage Market: The Power of Strategic PR Let’s face it: the current state of the mortgage market is far from rosy. Right…adminOctober 8, 2023
Publicity is absolutely critical. A good PR story is infinitely more effective than a front-page ad. Richard Branson
Marketing & Branding Unveiling the Truth: Are Industry Awards Worth the Investment? Today, I address a topic that often stirs curiosity and intrigue among our clients and…adminSeptember 18, 2023