Marketing & BrandingStrategy Harvard Business Review: Don’t Cut Your Marketing Budget in a Recession In the face of economic downturns, the instinct for some companies is to slash marketing…StrategicVantageMay 8, 2024
Public RelationsSales Public Relations: Why it Matters to Your Sales If you're in senior management or an executive in sales and marketing—be it at a…StrategicVantageApril 10, 2024
Marketing & BrandingStrategy Choosing the Right 2024 Marketing Budget As the president of Strategic Vantage, one of the most pressing questions I regularly get…adminNovember 8, 2023
Marketing & BrandingStrategy The Art of (Re)branding in the B2B Mortgage Space So, you've recognized the signs. Maybe your logo feels a bit '2010', or your messaging…adminOctober 10, 2023
Public RelationsSales Boosting B2B Sales in a Challenging Mortgage Market: The Power of Strategic PR Let’s face it: the current state of the mortgage market is far from rosy. Right…adminOctober 8, 2023
Marketing & Branding Unveiling the Truth: Are Industry Awards Worth the Investment? Today, I address a topic that often stirs curiosity and intrigue among our clients and…adminSeptember 18, 2023
SEO The Marvel of SEO: What Iron Man Teaches us about Publicity Ever watched an Iron Man movie? Tony Stark, with his brilliant engineering and dramatic flair,…adminSeptember 17, 2023
SalesStrategy Seize the Opportunity: Top 5 Strategies to Emerge as a Leader in a Market Downturn The current state of the mortgage industry appears grim. But this only represents part of…adminSeptember 15, 2023
Marketing & Branding The Great Resignation of Marketing Executives Meets a Market Contraction: How to Optimally Staff Marketing in 2023 Feeling the pressures of both “The Great Resignation” and the contraction in the mortgage industry?…adminSeptember 13, 2023