Marketing & BrandingStrategy How AI Search Is Costing You Deals Not many people realize it yet, but AI is now influencing which companies your prospects…StrategicVantageMay 6, 2026
StrategyWebsites Salespeople Can’t Close What Your Website Scares Off You’ve got a great product. Your sales team knows how to close. But your pipeline…StrategicVantageJuly 29, 2025
Publicity is absolutely critical. A good PR story is infinitely more effective than a front-page ad. Richard Branson
Public RelationsStrategy Industry Awards: Surprising Data on their Impact Industry awards are everywhere, posted on LinkedIn, publicized on press releases, and showcased on company…StrategicVantageJune 2, 2025
ConferencesStrategy The #1 Missed Opportunity at Industry Events Here’s something I see all the time: executives attend a conference or a meeting, they…StrategicVantageApril 22, 2025
SEOStrategy The Hidden Cost of Weak SEO: How Your Company May Be Losing Business If you believe SEO plays a small role in the growth path of your business,…StrategicVantageMarch 10, 2025
CommunicationsPublic Relations The Secret to Getting Mortgage Media Coverage That Drives Business Growth The Power of Perception In 1888, a newspaper published an obituary for Alfred Nobel—except he…StrategicVantageFebruary 19, 2025
CommunicationsStrategy Determining the Right Marketing Budget for 2025 As 2024 comes to a close, one question I often hear from companies in the…StrategicVantageDecember 16, 2024
CommunicationsPublic Relations 2025 Vision: Why Mortgage Industry Leaders Can’t Afford to Ignore PR In 2025, the mortgage industry is poised to face a mix of challenges and opportunities…StrategicVantageDecember 10, 2024