Marketing & BrandingStrategy Choosing the Right 2024 Marketing Budget As the president of Strategic Vantage, one of the most pressing questions I regularly get…adminNovember 8, 2023
Marketing & BrandingStrategy The Art of (Re)branding in the B2B Mortgage Space So, you've recognized the signs. Maybe your logo feels a bit '2010', or your messaging…adminOctober 10, 2023
Public RelationsSales Boosting B2B Sales in a Challenging Mortgage Market: The Power of Strategic PR Let’s face it: the current state of the mortgage market is far from rosy. Right…adminOctober 8, 2023
Publicity is absolutely critical. A good PR story is infinitely more effective than a front-page ad. Richard Branson
Marketing & Branding Unveiling the Truth: Are Industry Awards Worth the Investment? Today, I address a topic that often stirs curiosity and intrigue among our clients and…adminSeptember 18, 2023
SEO The Marvel of SEO: What Iron Man Teaches us about Publicity Ever watched an Iron Man movie? Tony Stark, with his brilliant engineering and dramatic flair,…adminSeptember 17, 2023
SalesStrategy Seize the Opportunity: Top 5 Strategies to Emerge as a Leader in a Market Downturn The current state of the mortgage industry appears grim. But this only represents part of…adminSeptember 15, 2023
Marketing & Branding The Great Resignation of Marketing Executives Meets a Market Contraction: How to Optimally Staff Marketing in 2023 Feeling the pressures of both “The Great Resignation” and the contraction in the mortgage industry?…adminSeptember 13, 2023
Public RelationsSalesStrategy Maximize Your Sales Impact Now: The PR Strategy That’s Helping Business Leaders Crush the Competition In a time of high interest rates and fierce competition, companies in the real estate…adminSeptember 13, 2023