Here’s something I see all the time: executives attend a conference or a meeting, they exhibit, host a private event, sponsor or host a webinar. Time, money, and effort are poured in.
And yet—ROI is sub-optimal.
Why? Because being present isn’t the same as being seen.
It’s easy to assume that showing up with some prep is enough. That people will notice. That business will follow. But in a sea of booths, happy hours, and networking events, only the companies with a strategic presence truly stand out—before, during, and after the event.
The most successful companies do it differently.
They don’t leave visibility up to chance. They build it—with intention.
Here’s how:
Before the event:
They build buzz. That means visibility in the press, teaser posts on social media, drip email campaigns to schedule meetings, and marketing materials that make it crystal clear what they do and why they’re great. They make sure their business cards, signage, event invitations and brochures don’t just show a name—they communicate opportunity.
During the event:
They dominate their presence. If they’re hosting, there’s no mistaking who the host is or what they do. If they’re attending, they’re meeting with the press, they’re posting live on social media, tagging attendees, and standing out visually—branded shirts, memorable marketing collateral, bags, or signage that makes them memorable.
After the event:
They keep the momentum going while competitors go silent. That includes appearances in the press, social media recaps, email follow-ups, and content that extends the event’s shelf life for weeks.
Why it matters—even for smaller events
You don’t need a huge budget. Even a local meet-up or webinar can deliver more ROI than you’d expect—if it’s supported by strategic promotion and bold branding. That’s how a simple event turns into weeks of visibility and new business opportunities.
The opportunity isn’t just the event itself. It’s how you market it.
So ask yourself—are you maximizing your investment? Or just doing the same as usual?
At Strategic Vantage, we help companies like yours turn events into real business development wins—through targeted PR, smart messaging, bold branding, and attention-getting social media strategies. Yes, we do it all, or we can help you supplement your current capabilities.
Let’s talk about how to make your next event unforgettable.
Schedule a call by emailing Info@StrategicVantage.com.