Industry awards are everywhere, posted on LinkedIn, publicized on press releases, and showcased on company websites. But do they actually move the needle, or are they just vanity metrics in disguise?
The real value of awards isn’t always in the trophy—it’s in how you use the win. In this blog, we’ll uncover data-backed insights and lesser-known benefits that might surprise you. If you’ve ever questioned whether awards are worth the effort and investment, read to the end—you may rethink your view on them.
The Stats You Probably Haven’t Seen
According to a study by Nielsen, businesses experience a 37% increase in customer inquiries after being recognized with an industry award. For companies seeking outside funding, a report from Angel Investors Network shows that 55% of investors are more likely to back businesses that have been nominated for or won awards. Clearly, recognition can translate to real value.
But the benefits go beyond financial. Awards offer something every business craves: differentiation.
In competitive markets, awards provide tangible evidence of a company’s ability to deliver exceptional products or services. This kind of third-party validation can set you apart from competitors, inspire buyer confidence, and even help justify premium pricing.
That’s especially valuable for entrepreneurs and startups. When you’re the new name in a crowded field, credibility can be hard to come by. An award win helps level the playing field—giving you visibility, legitimacy, and a story to tell. It shows investors and prospects that you’re not just another startup—you’re an innovator who’s shaking things up. It gives prospects a reason to take a chance on you. And it can open doors to partnerships, media opportunities, and growth.
Goldmines Hiding in Plain Sight
From a PR and marketing standpoint, award wins offer ready-made content that drives engagement:
- Press coverage and media buzz help amplify your message.
- Social media posts featuring awards draw more engagement and reach.
- Website traffic often climbs—one study found a 15% boost after a major award win.
And internally? Awards can energize your team and fuel a sense of pride and momentum. Being recognized with an award signals progress, acknowledges effort, and fosters a winning culture—something every growing company needs.
However, not every award is worth pursuing. The key is identifying the ones that align with your business goals, values, and audience.
Turning Awards into Opportunities
At Strategic Vantage, we’ve helped clients win over 100 industry awards across the mortgage, commercial real estate, and fintech industries. From selecting the right opportunities to crafting persuasive nominations, we handle the process end-to-end. And we don’t just fill out forms. We uncover and strategically capture your company’s strengths, impact, and differentiators, and highlight what judges care about. We are masters at making your story shine.
So, are industry awards worth it? When you pursue them strategically and craft a strong nomination, they’re more than just a badge of honor—they’re a smart investment in your brand, your business, and your future.
If you’re ready to explore how awards can elevate your company and your executives, reach out to us at Info@StrategicVantage.com.