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Marketing leader Masana Noma-Weprin’s addition to C-Suite comes
as company prepares to expand industry-leading recruiting platform

Feb. 21, 2023 – IRVINE, California – Big Purple Dot, provider of an ecosystem of mortgage marketing technologies, has hired Masana Noma-Weprin, a seasoned mortgage marketing executive and longtime Big Purple Dot customer, as its new chief product officer (CPO). Noma-Weprin’s appointment comes as the company prepares to expand its industry-leading recruiting platform.

As CPO, Noma-Weprin will oversee marketing, product enhancement and product development, including Big Purple Dot’s robust recruiting platform, which enables home lenders to identify, engage and recruit top loan originators. She’ll also manage enhancements to the platform’s customer relationship management functions.

“As we prepare to expand our industry-leading recruiting platform, it is important that we have a chief product officer who has a deep understanding of marketing and the mortgage industry,” Big Purple Dot CEO Roxana Davidoff said. “Not only was Masana the most qualified candidate for the position, but she also shares our values and passion for our mission to empower the mortgage industry to simplify the homebuying process. She is an excellent addition to the Big Purple Dot family.”

Noma-Weprin has been in the mortgage industry since 2008 and has worked as the vice president of marketing at Revolution Mortgage, TotalChoice Mortgage and Homeside Financial. She graduated with a bachelor’s degree from Franklin University College of Business, which she attended while working at American Bank.

“As a customer for seven years, I’ve been a huge fan of the Big Purple Dot user experience and believe strongly in its advanced and nimble marketing platform,” Noma-Weprin said. “In addition, Roxana is an amazing executive leader whom I have always admired and respected. I’m looking forward to contributing to Big Purple Dot’s ongoing success.”


About Big Purple Dot

Irvine, California-based Big Purple Dot provides an ecosystem of marketing technologies and products that enable real estate professionals and mortgage originators to generate and manage customer relationships and grow business. At the heart of the Big Purple Dot ecosystem is a CRM lead management platform that leverages predictive analysis as well as personalized, prebuilt marketing content, automated marketing campaigns, and SMS/MMS video services—all in a single platform that additionally lets users connect with their partners and others on their team throughout each transaction. The Big Purple Dot App is available at the Apple Store and Google.  To learn more, visit