Creator of transformative marketing operations receives industry accolade
July 7, 2021 – REDONDO BEACH, Calif. – CIVIC Financial Services (CIVIC), a leading private money lender specializing in the financing of non-owner-occupied investment properties, today announced industry trade publication HousingWire Magazine has chosen Senior Vice President of Marketing Elizabeth Hillestad as one of the first recipients of its Marketing Leaders award.
“The housing sector is driven by sales and marketing agility and execution. The successful market-share leaders consistently demonstrate a commitment to marketing strategy, superior communication and a passion for the technology that builds relationships and closes transactions,” said HousingWire Media CEO Clayton Collins. “The Marketing Leaders award recognizes the CMOs and marketing executives who drive outsized business outcomes, transform brands and make everyone around them better.”
HousingWire’s Marketing Leaders award celebrates influential marketing executives within the housing economy that have a track record of transforming brands, leading teams, and driving business results within their industries. The award committee noted particular recognition for Hillestad’s agility during what has been a crisis period in the private lending industry. When many lenders were pausing or being shuttered, Hillestad pivoted CIVIC’s marketing strategy to scale CIVIC’s brand and positioning, concurrently building out transformative marketing operations and establishing CIVIC as a leader in the digital and social media arenas.
“Since the day she arrived at CIVIC, Elizabeth’s energy has been palpable. Her transformative vision and comprehensive knowledge of marketing systems and platforms has not only elevated our team but our customers’ experience as we continue to scale nationwide,” said CIVIC President and CEO William J. Tessar. “The unique combination of her lending experience and her innate ability to develop leaders is a catalyst in the overall success of the company, and we are extremely proud.”
Hillestad is a digital marketing expert who has more than 30 years of experience creating record revenue growth, expanding market share, building brands, and transforming companies into leaders in the healthcare, technology, and mortgage industries. Before joining CIVIC in 2019, she served as vice president of marketing for Eagle Home Mortgage, a $10 billion mortgage company, where she built and led a marketing and communications team and oversaw traditional and digital marketing efforts supporting more than 600 loan officers nationwide. She has also held executive positions at Skyline Home Loans (now Finance of America), OnQ Financial and GoDaddy.
“CIVIC’s strength, unity, and record-breaking success that has come out of the turbulence of this past year is extraordinary, and the results we’ve accomplished together would not be possible without my incredible team,” Hillestad said. “My inspiration lies the development of leadership skills for others, so to be named among this talented group of HousingWire 2021 Marketing Leaders is a true honor.”
The full list of 2021 HousingWire Marketing Leader honorees can be viewed at www.housingwire.com/articles/presenting-housingwires-2021-marketing-leaders.
About CIVIC Financial Services
CIVIC Financial Services, LLC is a leading institutional private money lender specializing in the financing of non-owner-occupied investment properties. CIVIC helps investors leverage opportunities to grow their real estate portfolios and build wealth through real estate. As a direct lender offering an array of residential and multifamily financing solutions for retail, wholesale and correspondent channels, CIVIC maintains all operations in-house so loans are managed closely, quickly, and efficiently. For more information, please visit www.civicfs.com.
HousingWire is the most influential source of news and information for the U.S. mortgage and housing markets. Built on a foundation of independent and original journalism, HousingWire reaches over 60,000 newsletter subscribers daily and over 1.0 million unique visitors each month. Our audience of mortgage, real estate and fintech professionals rely on us to Move Markets Forward. Visit www.housingwire.com or www.solutions.housingwire.com to learn more.