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Founder of workflow automation provider recognized for inspiring other women entrepreneurs

September 9, 2019 – CLEARWATER, Florida  – Clarifire, a leader in workflow automation for the mortgage industry, announced its founder and CEO, Jane Mason, has been selected to receive a Women With Vision award by 20/20 Vision for Success Coaching and Mortgage Women Magazine. The award is given to women leaders in the mortgage industry who have inspired other female entrepreneurs through their success and by sharing their vision for leadership.

Mason will be featured among other women leaders in the November issue of Mortgage Women Magazine and recognized at the upcoming Vision Summit, hosted by 20/20 Vision for Success Coaching, on Sept. 25 in Tampa, Florida.

Mason has been a technology and digital automation leader in the mortgage industry for more than a decade. As the founder of Clarifire, she led the development of award-winning software that automates workflows for financial services organizations, enabling them to work more efficiently, cost effectively and gain competitive advantage.

“I am grateful to receive this recognition, considering how many talented women leaders are emerging in our industry,” Mason said. “I am also proud of my team at Clarifire for all they have done to make our company successful, which has enabled us to give back to the local Tampa community through a growing number of charitable causes. This is an exciting time for women entrepreneurs, especially since technology affords so many opportunities to improve our industry. I encourage other women to follow their dreams and take their shot.”

Under Mason’s direction and leadership, Clarifire has been recognized as one of Cloud’s Top 500 Applications Vendors for three consecutive years, the Tampa Bay Business Journal as a Top Women-Owned Business and a HousingWire Tech100 company for the past three years. Clarifire has also been recognized as a FinTech Forward 2014 Top 100 Solution Provider by American Banker and the Bank Administration Institute and received a 2013 FinTech 100 ranking of top technology providers by American Banker, Bank Technology News and the research firm IDC Financial Insights. Mason, herself, was previously awarded CEO of the Year from the Tampa Bay Business Journal and Tampa Bay Technology Forums.

About Clarifire
Clarifire is a privately held, women-owned corporation that offers the CLARIFIRE business process automation software through their SaaS model, to the financial and healthcare services industry. Started by a process-focused entrepreneur, Clarifire, the company, is a group of workflow experts that created the CLARIFIRE® workflow solution to make a difference for businesses. The company has over a decade of experience in both process proficiency and software delivery. As a Microsoft Gold Certified Partner and WBENC certified corporation, Clarifire guides organizations through the chaos and into organizational efficiency. Learn more about Clarifire solutions at